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易车全新品牌TVC大片魔性上线,沈腾一人分饰N角为“买车人”代言

简介:

易车全新品牌TVC大片魔性上线,沈腾一人分饰N角为“买车人”代言 【编者按】继打工人、干饭人之后,买车人火了!在月日易车全新品牌TVC中,沈腾一人分饰N角,上演了堪比春节贺岁大片的年度魔性大戏,为“买车人”代言......易车全新品牌TVC大片魔性上线,沈腾一人分饰N角为“买车人”代言

正文:

【编[bian]者[zhe]按[an]】继[ji]打[da]工[gong]人[ren]、干[gan]饭[fan]人[ren]之[zhi]后[hou],买[mai]车[che]人[ren]火[huo]了[liao]!在[zai]月[yue]日[ri]易[yi]车[che]全[quan]新[xin]品[pin]牌[pai]TVC中[zhong],沈[shen]腾[teng]一[yi]人[ren]分[fen]饰[shi]N角[jiao],上[shang]演[yan]了[liao]堪[kan]比[bi]春[chun]节[jie]贺[he]岁[sui]大[da]片[pian]的[de]年[nian]度[du]魔[mo]性[xing]大[da]戏[xi],为[wei]“买[mai]车[che]人[ren]”代[dai]言[yan]。满[man]屏[ping]尽[jin]是[shi]沈[shen]腾[teng]脸[lian],魔[mo]性[xing]创[chuang]意[yi]太[tai]上[shang]头[tou]TVC剧[ju]情[qing]之[zhi]神[shen]反[fan]转[zhuan],加[jia]上[shang]沈[shen]腾[teng]魔[mo]性[xing]表[biao]情[qing]和[he]夸[kua]张[zhang]动[dong]作[zuo],以[yi]及[ji]AI换[huan]脸[lian]特[te]效[xiao]带[dai]来[lai]的[de]视[shi]觉[jue]冲[chong]击[ji],都[du]让[rang]人[ren]直[zhi]呼[hu]“太[tai]上[shang]头[tou]”。让[rang]我[wo]们[men]先[xian]来[lai]感[gan]受[shou]一[yi]下[xia]这[zhe]股[gu]魔[mo]性[xing]气[qi]息[xi]。TVC中[zhong],沈[shen]腾[teng]化[hua]身[shen]“精[jing]神[shen]小[xiao]伙[huo]”帅[shuai]气[qi]登[deng]场[chang],却[que]在[zai]地[di]铁[tie]被[bei]挤[ji]成[cheng]了[liao]“沙[sha]丁[ding]鱼[yu]”。而[er]在[zai]另[ling]一[yi]个[ge]场[chang]景[jing]中[zhong],沈[shen]腾[teng]饰[shi]演[yan]的[de]“打[da]工[gong]人[ren]”为[wei]了[liao]赶[gan]时[shi]间[jian]跑[pao]得[de]气[qi]喘[chuan]吁[yu]吁[yu]却[que]与[yu]公[gong]交[jiao]车[che]擦[ca]肩[jian]而[er]过[guo]。尴[gan]尬[ga]的[de]出[chu]行[xing]体[ti]验[yan]让[rang]他[ta]大[da]声[sheng]喊[han]出[chu]“我[wo]要[yao]买[mai]车[che]”的[de]强[qiang]烈[lie]心[xin]声[sheng]。此[ci]时[shi],周[zhou]围[wei]的[de]群[qun]众[zhong]同[tong]时[shi]举[ju]起[qi]了[liao]手[shou]机[ji],向[xiang]要[yao]买[mai]车[che]的[de]沈[shen]腾[teng]安[an]利[li]易[yi]车[che]APP:“买[mai]新[xin]车[che],先[xian]上[shang]易[yi]车[che]APP。” 当[dang]沈[shen]腾[teng]进[jin]一[yi]步[bu]问[wen]“价[jia]格[ge]靠[kao]谱[pu]吗[ma]?”的[de]时[shi]候[hou],大[da]家[jia]纷[fen]纷[fen]道[dao]出[chu]个[ge]中[zhong]缘[yuan]由[you]:“查[cha]百[bai]万[wan]车[che]主[zhu]真[zhen]实[shi]成[cheng]交[jiao]价[jia],买[mai]车[che]真[zhen]的[de]不[bu]吃[chi]亏[kui]。”魔[mo]性[xing]的[de]是[shi]无[wu]论[lun]是[shi]大[da]爷[ye]、白[bai]领[ling]还[huai]是[shi]宝[bao]妈[ma]、婴[ying]儿[er],都[du]共[gong]用[yong]一[yi]张[zhang]“沈[shen]腾[teng]脸[lian]”,满[man]屏[ping]的[de]沈[shen]腾[teng]元[yuan]素[su]增[zeng]强[qiang]了[liao]喜[xi]剧[ju]效[xiao]果[guo],“洗[xi]脑[nao]”效[xiao]果[guo]爆[bao]表[biao]。用[yong]AI换[huan]脸[lian]展[zhan]现[xian]“买[mai]车[che]人[ren]”的[de]正[zheng]确[que]打[da]开[kai]方[fang]式[shi]如[ru]今[jin]人[ren]们[men]身[shen]在[zai]一[yi]个[ge]信[xin]息[xi]大[da]爆[bao]炸[zha]的[de]环[huan]境[jing]中[zhong],受[shou]众[zhong]的[de]注[zhu]意[yi]力[li]变[bian]得[de]越[yue]来[lai]越[yue]稀[xi]缺[que],品[pin]牌[pai]想[xiang]要[yao]在[zai]众[zhong]多[duo]的[de]广[guang]告[gao]轰[hong]炸[zha]中[zhong]脱[tuo]颖[ying]而[er]出[chu],没[mei]点[dian]创[chuang]意[yi]只[zhi]能[nen]默[mo]默[mo]无[wu]闻[wen]。易[yi]车[che]新[xin]TVC的[de]魔[mo]性[xing]出[chu]圈[quan],除[chu]了[liao]脑[nao]洞[dong]大[da]开[kai]的[de]创[chuang]意[yi],还[huai]有[you]AI换[huan]脸[lian]术[shu]的[de]应[ying]用[yong],让[rang]同[tong]时[shi]多[duo]角[jiao]色[se]扮[ban]演[yan]的[de]沈[shen]腾[teng]居[ji]然[ran]毫[hao]无[wu]违[wei]和[he]感[gan],给[gei]观[guan]众[zhong]带[dai]来[lai]强[qiang]烈[lie]的[de]视[shi]觉[jue]冲[chong]击[ji]。对[dui]于[yu]品[pin]牌[pai]广[guang]告[gao]来[lai]说[shuo],如[ru]何[he]让[rang]目[mu]标[biao]用[yong]户[hu]真[zhen]切[qie]感[gan]受[shou]到[dao]品[pin]牌[pai]的[de]卖[mai]点[dian]和[he]平[ping]台[tai]的[de]价[jia]值[zhi],是[shi]传[chuan]播[bo]的[de]难[nan]题[ti],以[yi]往[wang]的[de]广[guang]告[gao]往[wang]往[wang]比[bi]较[jiao]生[sheng]硬[ying],表[biao]现[xian]形[xing]式[shi]也[ye]不[bu]够[gou]抓[zhua]人[ren]眼[yan]球[qiu],很[hen]难[nan]吸[xi]引[yin]目[mu]标[biao]用[yong]户[hu]注[zhu]意[yi]。而[er]这[zhe]次[ci]易[yi]车[che]利[li]用[yong]AI换[huan]脸[lian]技[ji]术[shu],在[zai]TVC领[ling]域[yu]的[de]率[lv]先[xian]尝[chang]试[shi]和[he]突[tu]破[po],结[jie]合[he]接[jie]地[di]气[qi]的[de]生[sheng]活[huo]场[chang]景[jing]、喜[xi]剧[ju]效[xiao]果[guo]满[man]分[fen]的[de]情[qing]节[jie],加[jia]强[qiang]了[liao]广[guang]告[gao]的[de]看[kan]点[dian],让[rang]沈[shen]腾[teng]实[shi]现[xian]突[tu]破[po]的[de]同[tong]时[shi]也[ye]显[xian]示[shi]出[chu]易[yi]车[che]的[de]创[chuang]新[xin]活[huo]力[li],凸[tu]显[xian]了[liao]易[yi]车[che]的[de]核[he]心[xin]价[jia]值[zhi]。广[guang]告[gao]S升[sheng]级[ji],三[san]年[nian]品[pin]牌[pai]计[ji]划[hua]进[jin]入[ru]阶[jie]段[duan]不[bu]同[tong]于[yu]上[shang]一[yi]支[zhi]电[dian]影[ying]风[feng]TVC,易[yi]车[che]这[zhe]次[ci]回[hui]归[gui]到[dao]了[liao]魔[mo]性[xing]的[de]风[feng]格[ge]上[shang]来[lai]。新[xin]的[de]广[guang]告[gao]文[wen]案[an],也[ye]从[cong]“查[cha]发[fa]票[piao]成[cheng]交[jiao]价[jia]”变[bian]成[cheng]了[liao]更[geng]为[wei]具[ju]象[xiang]化[hua]的[de]“查[cha]百[bai]万[wan]车[che]主[zhu]成[cheng]交[jiao]价[jia]”,新[xin]广[guang]告[gao]“买[mai]新[xin]车[che],先[xian]上[shang]易[yi]车[che]APP”也[ye]特[te]别[bie]强[qiang]化[hua]了[liao]“新[xin]车[che]”这[zhe]一[yi]着[zhou]力[li]点[dian]。这[zhe]些[xie]变[bian]化[hua]的[de]背[bei]后[hou],和[he]易[yi]车[che]的[de]三[san]年[nian]品[pin]牌[pai]计[ji]划[hua]以[yi]及[ji]产[chan]品[pin]、服[fu]务[wu]的[de]支[zhi]撑[cheng]息[xi]息[xi]相[xiang]关[guan]。今[jin]年[nian]是[shi]易[yi]车[che]三[san]年[nian]品[pin]牌[pai]计[ji]划[hua]的[de]阶[jie]段[duan],用[yong]强[qiang]化[hua]买[mai]新[xin]车[che],向[xiang]用[yong]户[hu]更[geng]清[qing]晰[xi]明[ming]确[que]地[di]传[chuan]递[di]了[liao]易[yi]车[che]的[de]主[zhu]营[ying]业[ye]务[wu],用[yong]生[sheng]活[huo]化[hua]的[de]内[na]容[rong]和[he]生[sheng]活[huo]化[hua]的[de]场[chang]景[jing],产[chan]生[sheng]叠[die]加[jia]效[xiao]应[ying],加[jia]深[shen]了[liao]用[yong]户[hu]对[dui]易[yi]车[che]APP作[zuo]为[wei]“让[rang]用[yong]户[hu]不[bu]吃[chi]亏[kui]”的[de]汽[qi]车[che]互[hu]联[lian]网[wang]平[ping]台[tai]的[de]认[ren]知[zhi]。而[er]这[zhe]个[ge]核[he]心[xin]价[jia]值[zhi]背[bei]后[hou]的[de]支[zhi]撑[cheng]点[dian],是[shi]易[yi]车[che]的[de]“百[bai]万[wan]车[che]主[zhu]真[zhen]实[shi]成[cheng]交[jiao]价[jia]”。作[zuo]为[wei]国[guo]内[na]最[zui]早[zao]的[de]汽[qi]车[che]互[hu]联[lian]网[wang]平[ping]台[tai]之[zhi]一[yi],易[yi]车[che]持[chi]续[xu]为[wei]消[xiao]费[fei]者[zhe]提[ti]供[gong]专[zhuan]业[ye]、丰[feng]富[fu]的[de]互[hu]联[lian]网[wang]资[zi]讯[xun]和[he]导[dao]购[gou]服[fu]务[wu],帮[bang]助[zhu]亿[yi]万[wan]消[xiao]费[fei]者[zhe]便[bian]捷[jie]、高[gao]效[xiao]地[di]完[wan]成[cheng]看[kan]车[che]、选[xuan]车[che]、买[mai]车[che]、用[yong]车[che]、换[huan]车[che],并[bing]为[wei]汽[qi]车[che]厂[chang]商[shang]和[he]汽[qi]车[che]经[jing]销[xiao]商[shang]提[ti]供[gong]卓[zhuo]有[you]成[cheng]效[xiao]的[de]互[hu]联[lian]网[wang]营[ying]销[xiao]解[jie]决[jue]方[fang]案[an]。现[xian]如[ru]今[jin]年[nian]轻[qing]一[yi]代[dai]成[cheng]为[wei]新[xin]车[che]消[xiao]费[fei]主[zhu]力[li]人[ren]群[qun],要[yao]想[xiang]打[da]动[dong]这[zhe]群[qun]年[nian]轻[qing]用[yong]户[hu]的[de]心[xin],对[dui]这[zhe]一[yi]群[qun]体[ti]进[jin]行[xing]精[jing]准[zhun]洞[dong]察[cha]就[jiu]显[xian]得[de]尤[you]为[wei]必[bi]要[yao],而[er]要[yao]抓[zhua]住[zhu]年[nian]轻[qing]人[ren]的[de]心[xin],就[jiu]得[de]和[he]年[nian]轻[qing]人[ren]“乐[le]”在[zai]一[yi]起[qi]。易[yi]车[che]新[xin]TVC用[yong]更[geng]接[jie]地[di]气[qi]的[de]表[biao]现[xian]形[xing]式[shi]和[he]更[geng]贴[tie]近[jin]生[sheng]活[huo]的[de]娱[yu]乐[le]化[hua]内[na]容[rong],带[dai]动[dong]品[pin]牌[pai]年[nian]轻[qing]化[hua],把[ba]广[guang]告[gao]玩[wan]出[chu]了[liao]新[xin]花[hua]样[yang]。

原标题:

易车全新品牌TVC大片魔性上线,沈腾一人分饰N角为“买车人”代言

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