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“造车如艺”的践行者——马自达设计师群访

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“造车如艺”的践行者——马自达设计师群访易车讯在北京国际车展中,我有幸接受马自达(中国)的邀请,对马自达设计本部副部长中山雅采访,下面是采访内容。马自达设计本部副部长中山雅问:我觉得这些年马自达在设计......“造车如艺”的践行者——马自达设计师群访

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易[yi]车[che]讯[xun]在[zai]北[bei]京[jing]国[guo]际[ji]车[che]展[zhan]中[zhong],我[wo]有[you]幸[xing]接[jie]受[shou]马[ma]自[zi]达[da](中[zhong]国[guo])的[de]邀[yao]请[qing],对[dui]马[ma]自[zi]达[da]设[she]计[ji]本[ben]部[bu]副[fu]部[bu]长[chang]中[zhong]山[shan]雅[ya]采[cai]访[fang],下[xia]面[mian]是[shi]采[cai]访[fang]内[na]容[rong]。马[ma]自[zi]达[da]设[she]计[ji]本[ben]部[bu]副[fu]部[bu]长[chang]中[zhong]山[shan]雅[ya]问[wen]:我[wo]觉[jue]得[de]这[zhe]些[xie]年[nian]马[ma]自[zi]达[da]在[zai]设[she]计[ji]层[ceng]面[mian]取[qu]得[de]了[liao]非[fei]常[chang]多[duo]的[de]成[cheng]就[jiu],马[ma]自[zi]达[da]有[you]一[yi]个[ge]“造[zao]车[che]如[ru]艺[yi]”的[de]理[li]念[nian],对[dui]于[yu]这[zhe]个[ge]理[li]念[nian]中[zhong]山[shan]雅[ya]先[xian]生[sheng]是[shi]如[ru]何[he]理[li]解[jie]的[de]?中[zhong]山[shan]雅[ya]:其[qi]实[shi]“造[zao]车[che]如[ru]艺[yi]”这[zhe]个[ge]命[ming]题[ti]是[shi]我[wo]们[men]日[ri]常[chang]设[she]计[ji]工[gong]作[zuo]中[zhong]一[yi]定[ding]要[yao]去[qu]考[kao]虑[lv]的[de]一[yi]个[ge]问[wen]题[ti]。按[an]照[zhao]字[zi]面[mian]理[li]解[jie],造[zao]车[che]犹[you]如[ru]艺[yi]术[shu]一[yi]样[yang],艺[yi]术[shu]本[ben]身[shen]有[you]两[liang]点[dian]表[biao]现[xian]:、纯[chun]粹[cui]的[de],的[de]艺[yi]术[shu]表[biao]现[xian]力[li],展[zhan]现[xian]艺[yi]术[shu]的[de]创[chuang]造[zao]性[xing]。、有[you]艺[yi]术[shu]品[pin]的[de]含[han]义[yi]在[zai]其[qi]中[zhong]。像[xiang]“造[zao]车[che]如[ru]艺[yi]”,其[qi]实[shi]车[che]辆[liang]应[ying]该[gai]像[xiang]艺[yi]术[shu]品[pin]一[yi]样[yang]的[de]被[bei]设[she]计[ji]和[he]制[zhi]造[zao]出[chu]来[lai]。也[ye]就[jiu]是[shi]说[shuo],我[wo]的[de]车[che]辆[liang],比[bi]方[fang]说[shuo]在[zai]各[ge]种[zhong]美[mei]术[shu]馆[guan]、博[bo]物[wu]馆[guan]放[fang]的[de]时[shi]候[hou],你[ni]会[hui]有[you]参[can]观[guan]艺[yi]术[shu]馆[guan]的[de]感[gan]觉[jue],马[ma]自[zi]达[da]车[che]辆[liang]在[zai]任[ren]何[he]一[yi]个[ge]美[mei]术[shu]馆[guan]进[jin]行[xing]展[zhan]览[lan]的[de]时[shi]候[hou],你[ni]都[du]不[bu]会[hui]有[you]任[ren]何[he]违[wei]和[he]感[gan],你[ni]会[hui]觉[jue]得[de]这[zhe]就[jiu]是[shi]一[yi]个[ge]艺[yi]术[shu]品[pin]的[de]展[zhan]示[shi],这[zhe]个[ge]是[shi]我[wo]们[men]在[zai]设[she]计[ji]的[de]时[shi]候[hou]都[du]需[xu]要[yao]考[kao]量[liang]的[de]。还[huai]有[you]一[yi]点[dian],其[qi]实[shi]不[bu]仅[jin]限[xian]于[yu]这[zhe]种[zhong]美[mei]术[shu]这[zhe]种[zhong]格[ge]调[diao]性[xing]的[de]东[dong]西[xi],其[qi]实[shi]我[wo]们[men]打[da]造[zao]的[de]也[ye]是[shi]日[ri]常[chang]生[sheng]活[huo]的[de]必[bi]需[xu]品[pin]。可[ke]以[yi]看[kan]到[dao],马[ma]自[zi]达[da]即[ji]便[bian]作[zuo]为[wei]一[yi]种[zhong]艺[yi]术[shu]品[pin]也[ye]需[xu]要[yao]能[nen]够[gou]融[rong]入[ru]生[sheng]活[huo]场[chang]景[jing],而[er]且[qie]在[zai]生[sheng]活[huo]场[chang]景[jing]当[dang]中[zhong]可[ke]以[yi]进[jin]行[xing]升[sheng]华[hua],这[zhe]个[ge]是[shi]我[wo]们[men]独[du]有[you]的[de]艺[yi]术[shu]表[biao]现[xian]。还[huai]有[you]一[yi]点[dian]就[jiu]是[shi]说[shuo],因[yin]为[wei]大[da]家[jia]知[zhi]道[dao]艺[yi]术[shu]品[pin]本[ben]身[shen]是[shi]一[yi]种[zhong]非[fei]常[chang]感[gan]性[xing],能[nen]够[gou]让[rang]人[ren]的[de]心[xin]灵[ling]得[de]到[dao]满[man]足[zu]的[de]美[mei]学[xue]鉴[jian]赏[shang]事[shi]物[wu],我[wo]们[men]认[ren]为[wei]车[che]辆[liang]不[bu]仅[jin]仅[jin]是[shi]一[yi]种[zhong]工[gong]具[ju],通[tong]过[guo]车[che]辆[liang]同[tong]样[yang]能[nen]够[gou]给[gei]驾[jia]驶[shi]员[yuan]和[he]乘[cheng]车[che]人[ren]带[dai]来[lai]心[xin]灵[ling]上[shang]的[de]满[man]足[zu],这[zhe]一[yi]点[dian]也[ye]是[shi]我[wo]们[men]马[ma]自[zi]达[da]在[zai]造[zao]车[che]理[li]念[nian]上[shang]坚[jian]持[chi]的[de]一[yi]点[dian]。问[wen]:设[she]计[ji]师[shi]需[xu]要[yao]寻[xun]找[zhao]灵[ling]感[gan]才[cai]能[nen]去[qu]创[chuang]造[zao]好[hao]的[de]东[dong]西[xi],那[na]么[me]您[nin]是[shi]如[ru]何[he]去[qu]在[zai]生[sheng]活[huo]中[zhong]寻[xun]找[zhao]设[she]计[ji]灵[ling]感[gan]的[de]呢[ne]?中[zhong]山[shan]雅[ya]:首[shou]先[xian]大[da]家[jia]可[ke]能[nen]对[dui]于[yu]设[she]计[ji]师[shi]都[du]会[hui]有[you]这[zhe]种[zhong]理[li]解[jie],设[she]计[ji]师[shi]会[hui]去[qu]各[ge]种[zhong]地[di]方[fang]寻[xun]找[zhao]设[she]计[ji]灵[ling]感[gan]。作[zuo]为[wei]一[yi]个[ge]设[she]计[ji]师[shi]大[da]部[bu]分[fen]的[de]时[shi]间[jian]都[du]会[hui]考[kao]虑[lv]如[ru]何[he]产[chan]出[chu]与[yu]众[zhong]不[bu]同[tong]的[de]设[she]计[ji]。那[na]如[ru]果[guo]只[zhi]是[shi]过[guo]很[hen]日[ri]常[chang]的[de]生[sheng]活[huo],很[hen]难[nan]去[qu]产[chan]生[sheng]出[chu]各[ge]种[zhong]创[chuang]新[xin]性[xing]的[de]想[xiang]法[fa]。可[ke]能[nen]每[mei]个[ge]人[ren]的[de]做[zuo]法[fa]都[du]不[bu]太[tai]一[yi]样[yang],有[you]的[de]人[ren]在[zai]思[si]考[kao]的[de]时[shi]间[jian]上[shang]跟[gen]别[bie]人[ren]进[jin]行[xing]区[qu]分[fen],比[bi]方[fang]说[shuo]有[you]的[de]人[ren]比[bi]较[jiao]集[ji]中[zhong]思[si]考[kao]的[de]时[shi]间[jian]是[shi]在[zai]下[xia]午[wu],有[you]的[de]人[ren]通[tong]过[guo]各[ge]种[zhong]场[chang]地[di]的[de]变[bian]化[hua]来[lai]给[gei]自[zi]己[ji]带[dai]来[lai]灵[ling]感[gan]。我[wo]个[ge]人[ren]的[de]做[zuo]法[fa],其[qi]实[shi]是[shi]在[zai]做[zuo]一[yi]些[xie]比[bi]较[jiao]有[you]意[yi]思[si]的[de]尝[chang]试[shi]。且[qie]不[bu]论[lun]是[shi]否[fu]从[cong]资[zi]本[ben]运[yun]作[zuo]的[de]角[jiao]度[du],两[liang]件[jian]事[shi]物[wu]是[shi]否[fu]有[you]办[ban]法[fa]进[jin]行[xing]融[rong]合[he]的[de],我[wo]尽[jin]可[ke]能[nen]通[tong]过[guo]这[zhe]种[zhong]对[dui]立[li]的[de]立[li]场[chang],尝[chang]试[shi]鱼[yu]和[he]熊[xiong]掌[zhang]能[nen]够[gou]兼[jian]得[de]。这[zhe]种[zhong]思[si]考[kao]是[shi]我[wo]平[ping]时[shi]在[zai]设[she]计[ji]的[de]时[shi]候[hou]考[kao]虑[lv]比[bi]较[jiao]多[duo]的[de],但[dan]也[ye]是[shi]非[fei]常[chang]难[nan]的[de]一[yi]件[jian]事[shi]情[qing]。首[shou]先[xian],我[wo]先[xian]不[bu]去[qu]考[kao]虑[lv]这[zhe]些[xie]是[shi]不[bu]是[shi]有[you]可[ke]行[xing]性[xing],比[bi]方[fang]说[shuo]行[xing]还[huai]是[shi]不[bu]行[xing],而[er]是[shi]先[xian]做[zuo]一[yi]个[ge]目[mu]标[biao],说[shuo]我[wo]第[di]一[yi]个[ge]目[mu]标[biao]做[zuo]到[dao]什[shi]么[me]位[wei]置[zhi],然[ran]后[hou]再[zai]去[qu]考[kao]虑[lv]真[zhen]正[zheng]去[qu]实[shi]现[xian]目[mu]标[biao],期[qi]间[jian]会[hui]做[zuo]很[hen]多[duo]种[zhong]的[de]创[chuang]新[xin]性[xing]的[de]尝[chang]试[shi]。比[bi]方[fang]说[shuo]概[gai]念[nian]创[chuang]新[xin]之[zhi]后[hou],能[nen]够[gou]逐[zhu]步[bu]向[xiang]目[mu]标[biao]靠[kao]近[jin],最[zui]终[zhong]让[rang]对[dui]立[li]性[xing]的[de]东[dong]西[xi]形[xing]成[cheng]一[yi]种[zhong]统[tong]一[yi],这[zhe]个[ge]是[shi]我[wo]在[zai]日[ri]常[chang]设[she]计[ji]上[shang]会[hui]思[si]考[kao]比[bi]较[jiao]多[duo]的[de]方[fang]向[xiang]。还[huai]有[you]一[yi]点[dian],其[qi]实[shi]设[she]计[ji]师[shi]是[shi]一[yi]个[ge]日[ri]常[chang]竞[jing]争[zheng]非[fei]常[chang]激[ji]烈[lie]的[de]行[xing]业[ye],竞[jing]争[zheng]可[ke]以[yi]产[chan]生[sheng]愉[yu]悦[yue]感[gan],能[nen]够[gou]享[xiang]受[shou]竞[jing]争[zheng]压[ya]力[li]的[de]人[ren]可[ke]能[nen]更[geng]适[shi]合[he]做[zuo]设[she]计[ji]师[shi]。村[cun]上[shang]:作[zuo]为[wei]女[nv]性[xing],我[wo]比[bi]较[jiao]感[gan]性[xing]的[de]一[yi]点[dian],因[yin]为[wei]作[zuo]为[wei]设[she]计[ji]师[shi],如[ru]果[guo]你[ni]只[zhi]跟[gen]其[qi]他[ta]设[she]计[ji]师[shi]进[jin]行[xing]沟[gou]通[tong]的[de]话[hua],其[qi]实[shi]是[shi]没[mei]有[you]办[ban]法[fa]拓[tuo]展[zhan]你[ni]的[de]宽[kuan]度[du]和[he]广[guang]度[du]。平[ping]常[chang]我[wo]会[hui]很[hen]有[you]意[yi]识[shi]性[xing]的[de]去[qu]跟[gen]各[ge]种[zhong]各[ge]样[yang]的[de]职[zhi]业[ye]人[ren]交[jiao]朋[peng]友[you],的[de]去[qu]交[jiao]流[liu],比[bi]方[fang]说[shuo]医[yi]生[sheng],跟[gen]医[yi]生[sheng]交[jiao]流[liu]的[de]时[shi]候[hou],医[yi]生[sheng]的[de]思[si]维[wei]跟[gen]设[she]计[ji]师[shi]就[jiu]不[bu]太[tai]一[yi]样[yang]。比[bi]如[ru]说[shuo]和[he]一[yi]些[xie]非[fei]常[chang]职[zhi]业[ye]性[xing]的[de]工[gong]作[zuo]人[ren]员[yuan]日[ri]常[chang]交[jiao]流[liu],通[tong]过[guo]这[zhe]种[zhong]交[jiao]流[liu]可[ke]以[yi]带[dai]来[lai]很[hen]多[duo]不[bu]一[yi]样[yang]的[de]触[chu]动[dong]或[huo]者[zhe]灵[ling]感[gan]。还[huai]有[you]一[yi]点[dian],我[wo]主[zhu]要[yao]是[shi]做[zuo]内[na]饰[shi]和[he]色[se]彩[cai]设[she]计[ji]领[ling]域[yu]的[de],平[ping]时[shi]自[zi]己[ji]在[zai]购[gou]物[wu]的[de]时[shi]候[hou],挑[tao]选[xuan]衣[yi]服[fu]、装[zhuang]饰[shi]品[pin]的[de]时[shi]候[hou],会[hui]主[zhu]动[dong]去[qu]思[si]考[kao]这[zhe]些[xie]东[dong]西[xi]的[de]设[she]计[ji]原[yuan]理[li],为[wei]什[shi]么[me]这[zhe]么[me]设[she]计[ji],为[wei]什[shi]么[me]会[hui]选[xuan]用[yong]这[zhe]种[zhong]素[su]材[cai]和[he]材[cai]料[liao]进[jin]行[xing]这[zhe]样[yang]的[de]设[she]计[ji],那[na]这[zhe]些[xie]在[zai]平[ping]时[shi]日[ri]常[chang]生[sheng]活[huo]中[zhong]的[de]设[she]计[ji]思[si]维[wei]习[xi]惯[guan]也[ye]会[hui]带[dai]来[lai]一[yi]些[xie]灵[ling]感[gan]。问[wen]:我[wo]想[xiang]请[qing]问[wen]一[yi]下[xia]二[er]位[wei],平[ping]常[chang]最[zui]喜[xi]欢[huan]的[de]马[ma]自[zi]达[da]车[che]型[xing]是[shi]哪[na]款[kuan]?对[dui]于[yu]平[ping]时[shi]的[de]设[she]计[ji]过[guo]程[cheng]会[hui]不[bu]会[hui]有[you]一[yi]些[xie]影[ying]响[xiang]?马[ma]自[zi]达[da]年[nian]历[li]程[cheng]当[dang]中[zhong],您[nin]认[ren]为[wei]哪[na]些[xie]核[he]心[xin]设[she]计[ji]点[dian]始[shi]终[zhong]没[mei]有[you]变[bian]化[hua]?中[zhong]山[shan]雅[ya]:印[yin]象[xiang]最[zui]深[shen]或[huo]者[zhe]最[zui]感[gan]动[dong]的[de]一[yi]款[kuan]车[che]是[shi]马[ma]自[zi]达[da]的[de],大[da]家[jia]评[ping]价[jia]这[zhe]款[kuan]车[che]的[de]时[shi]候[hou]会[hui]说[shuo]它[ta]是[shi]马[ma]自[zi]达[da]的[de]全[quan]球[qiu]首[shou]款[kuan]搭[da]载[zai]了[liao]双[shuang]转[zhuan]子[zi]发[fa]动[dong]机[ji]()的[de]车[che]型[xing],其[qi]实[shi]他[ta]最[zui]令[ling]人[ren]感[gan]动[dong]的[de]点[dian]并[bing]不[bu]仅[jin]仅[jin]在[zai]于[yu]此[ci],大[da]家[jia]能[nen]看[kan]到[dao]这[zhe]款[kuan]车[che]在[zai]设[she]计[ji]上[shang]也[ye]好[hao],包[bao]括[kuo]性[xing]能[nen]也[ye]好[hao],都[du]充[chong]满[man]了[liao]未[wei]来[lai]感[gan]。比[bi]方[fang]说[shuo],设[she]计[ji]理[li]念[nian],大[da]概[gai]在[zai]年[nian]前[qian]的[de]转[zhuan]子[zi]发[fa]动[dong]机[ji]本[ben]身[shen]就[jiu]是[shi]代[dai]表[biao]着[zhou]一[yi]种[zhong]梦[meng]幻[huan],未[wei]来[lai]的[de]一[yi]种[zhong]状[zhuang]态[tai],这[zhe]个[ge]车[che]在[zai]当[dang]时[shi]的[de]售[shou]价[jia]是[shi]将[jiang]近[jin]万[wan]日[ri]币[bi]左[zuo]右[you],当[dang]时[shi]万[wan]日[ri]币[bi]折[zhe]合[he]现[xian]在[zai]的[de]价[jia]格[ge]将[jiang]近[jin]万[wan]人[ren]民[min]币[bi]左[zuo]右[you],其[qi]实[shi]是[shi]一[yi]种[zhong]代[dai]表[biao]着[zhou]时[shi]代[dai]最[zui]前[qian]卫[wei]的[de]生[sheng]活[huo]方[fang]式[shi]。能[nen]够[gou]给[gei]人[ren]带[dai]来[lai]非[fei]常[chang]明[ming]快[kuai]的[de]、令[ling]人[ren]愉[yu]悦[yue]的[de]未[wei]来[lai]感[gan]车[che]型[xing]设[she]计[ji],是[shi]那[na]个[ge]时[shi]代[dai]的[de]设[she]计[ji]师[shi]赋[fu]予[yu]这[zhe]款[kuan]车[che]的[de]一[yi]个[ge]意[yi]义[yi]。我[wo]们[men]在[zai]看[kan]到[dao]车[che]的[de]时[shi]候[hou],我[wo]们[men]感[gan]觉[jue]到[dao]不[bu]是[shi]说[shuo]一[yi]种[zhong]对[dui]历[li]史[shi]的[de]怀[huai]念[nian],而[er]是[shi]说[shuo]通[tong]过[guo]这[zhe]款[kuan]车[che]始[shi]终[zhong]会[hui]让[rang]人[ren]感[gan]觉[jue]到[dao]对[dui]于[yu]未[wei]来[lai]的[de]憧[chong]憬[jing],这[zhe]点[dian]是[shi]我[wo]对[dui]这[zhe]款[kuan]车[che]印[yin]象[xiang]最[zui]深[shen]的[de]。同[tong]时[shi],我[wo]们[men]再[zai]介[jie]绍[shao]一[yi]下[xia]今[jin]天[tian]展[zhan]出[chu]的[de]周[zhou]年[nian]特[te]别[bie]纪[ji]念[nian]款[kuan]车[che]型[xing],他[ta]们[men]基[ji]于[yu]年[nian]前[qian]的[de]设[she]计[ji],也[ye]表[biao]达[da]了[liao]对[dui]于[yu]经[jing]典[dian]复[fu]刻[ke]和[he]致[zhi]敬[jing]的[de]态[tai]度[du],当[dang]我[wo]们[men]把[ba]年[nian]前[qian]的[de]车[che]型[xing]设[she]计[ji]转[zhuan]换[huan]成[cheng]现[xian]在[zai]的[de]设[she]计[ji]语[yu]言[yan]进[jin]行[xing]重[zhong]新[xin]设[she]计[ji]的[de]时[shi]候[hou],这[zhe]种[zhong]传[chuan]承[cheng]令[ling]人[ren]感[gan]动[dong]。村[cun]上[shang]:令[ling]我[wo]感[gan]动[dong]的[de]一[yi]款[kuan]车[che]也[ye]许[xu]没[mei]有[you]那[na]么[me]老[lao],但[dan]是[shi]马[ma]自[zi]达[da]近[jin]年[nian]最[zui]有[you]名[ming]的[de]一[yi]款[kuan]车[che]叫[jiao]“”,年[nian]的[de]一[yi]款[kuan]概[gai]念[nian]车[che]。因[yin]为[wei]在[zai]第[di]一[yi]次[ci]看[kan]到[dao]这[zhe]款[kuan]车[che]的[de]时[shi]候[hou],我[wo]还[huai]是[shi]一[yi]个[ge]学[xue]设[she]计[ji]的[de]大[da]学[xue]生[sheng],但[dan]看[kan]完[wan]这[zhe]款[kuan]车[che]之[zhi]后[hou],我[wo]就[jiu]被[bei]这[zhe]种[zhong]设[she]计[ji]完[wan]全[quan]打[da]动[dong]了[liao]。就[jiu]像[xiang]刚[gang]刚[gang]所[suo]说[shuo],设[she]计[ji],包[bao]括[kuo]艺[yi]术[shu]是[shi]一[yi]种[zhong]让[rang]人[ren]内[na]心[xin]感[gan]觉[jue]更[geng]丰[feng]盈[ying]的[de]一[yi]种[zhong]东[dong]西[xi],我[wo]从[cong]这[zhe]款[kuan]车[che]上[shang]能[nen]够[gou]完[wan]全[quan]感[gan]觉[jue]到[dao]。其[qi]实[shi]看[kan]到[dao]这[zhe]款[kuan]车[che]之[zhi]后[hou]我[wo]就[jiu]决[jue]定[ding]加[jia]入[ru]马[ma]自[zi]达[da],成[cheng]为[wei]马[ma]自[zi]达[da]设[she]计[ji]师[shi],甚[shen]至[zhi]设[she]计[ji]这[zhe]样[yang]的[de]车[che]型[xing]。所[suo]以[yi]我[wo]进[jin]行[xing]入[ru]职[zhi]面[mian]试[shi]的[de]时[shi]候[hou],向[xiang]马[ma]自[zi]达[da]的[de]首[shou]席[xi]设[she]计[ji]负[fu]责[ze]人[ren]表[biao]达[da]了[liao]自[zi]己[ji]很[hen]强[qiang]的[de]意[yi]愿[yuan],应[ying]该[gai]说[shuo]这[zhe]款[kuan]车[che]是[shi]改[gai]变[bian]了[liao]我[wo]人[ren]生[sheng]的[de]一[yi]台[tai]非[fei]常[chang]重[zhong]要[yao]的[de]车[che]型[xing]。同[tong]样[yang],我[wo]们[men]再[zai]说[shuo]回[hui]来[lai],对[dui]于[yu]未[wei]来[lai]的[de]展[zhan]望[wang]和[he]对[dui]过[guo]去[qu]的[de]一[yi]种[zhong]传[chuan]承[cheng],承[cheng]载[zai]未[wei]来[lai]和[he]过[guo]去[qu]的[de]其[qi]实[shi]非[fei]常[chang]重[zhong]要[yao]的[de]一[yi]点[dian]就[jiu]是[shi]马[ma]自[zi]达[da]的[de]致[zhi]力[li]于[yu]丰[feng]盈[ying]人[ren]们[men]内[na]心[xin]的[de]这[zhe]种[zhong]理[li]念[nian]。比[bi]方[fang]说[shuo]马[ma]自[zi]达[da]的[de]车[che]型[xing]当[dang]时[shi]为[wei]很[hen]多[duo]人[ren]带[dai]来[lai]了[liao]用[yong]车[che]生[sheng]活[huo],让[rang]他[ta]们[men]的[de]生[sheng]活[huo]更[geng]加[jia]丰[feng]富[fu],而[er]马[ma]自[zi]达[da]现[xian]在[zai]提[ti]出[chu]了[liao]“驾[jia]乘[cheng]愉[yu]悦[yue]”的[de]概[gai]念[nian]。又[you]如[ru]我[wo]们[men]刚[gang]才[cai]说[shuo]的[de]“造[zao]车[che]如[ru]艺[yi]”,也[ye]是[shi]以[yi]这[zhe]种[zhong]满[man]足[zu]人[ren]的[de]心[xin]灵[ling]的[de]感[gan]性[xing]诉[su]求[qiu]为[wei]主[zhu],所[suo]以[yi]我[wo]们[men]为[wei]用[yong]户[hu]带[dai]来[lai]的[de]这[zhe]种[zhong]满[man]足[zu]感[gan]版[ban]主[zhu]马[ma]自[zi]达[da]在[zai]过[guo]去[qu]、现[xian]在[zai]、未[wei]来[lai]形[xing]成[cheng]与[yu]粉[fen]丝[si]之[zhi]间[jian]的[de]黏[nian]性[xing]。问[wen]:马[ma]自[zi]达[da]百[bai]年[nian]款[kuan]是[shi]从[cong]历[li]史[shi]传[chuan]统[tong]里[li]寻[xun]找[zhao]基[ji]因[yin],用[yong]在[zai]当[dang]下[xia]。主[zhu]要[yao]是[shi]唤[huan]醒[xing]、换[huan]新[xin]两[liang]个[ge]目[mu]的[de]。但[dan]在[zai]中[zhong]国[guo]市[shi]场[chang]上[shang]往[wang]往[wang]有[you]一[yi]个[ge]现[xian]象[xiang],关[guan]于[yu]纪[ji]念[nian]款[kuan],比[bi]如[ru]宝[bao]马[ma]有[you]中[zhong]国[guo]元[yuan]素[su]非[fei]常[chang]鲜[xian]明[ming]的[de]纪[ji]念[nian]款[kuan],包[bao]括[kuo]中[zhong]国[guo]的[de]自[zi]主[zhu]品[pin]牌[pai],像[xiang]荣[rong]威[wei]在[zai]昨[zuo]天[tian]也[ye]推[tui]出[chu]了[liao]一[yi]款[kuan]和[he]故[gu]宫[gong]景[jing]泰[tai]蓝[lan]等[deng]相[xiang]关[guan]东[dong]方[fang]传[chuan]统[tong]艺[yi]术[shu]相[xiang]融[rong]合[he]的[de]汽[qi]车[che]。所[suo]以[yi],未[wei]来[lai]马[ma]自[zi]达[da]品[pin]牌[pai]有[you]没[mei]有[you]引[yin]入[ru]这[zhe]样[yang]一[yi]种[zhong]外[wai]向[xiang]型[xing]的[de]思[si]路[lu],来[lai]推[tui]出[chu]今[jin]后[hou]的[de]纪[ji]念[nian]车[che]型[xing]?中[zhong]山[shan]雅[ya]:您[nin]这[zhe]个[ge]问[wen]题[ti]特[te]别[bie]好[hao],马[ma]自[zi]达[da]至[zhi]今[jin]为[wei]止[zhi]也[ye]做[zuo]过[guo]一[yi]些[xie]融[rong]合[he]和[he]合[he]作[zuo]创[chuang]新[xin]的[de]东[dong]西[xi],并[bing]且[qie]从[cong]现[xian]在[zai]的[de]设[she]计[ji]大[da]潮[chao]流[liu]来[lai]看[kan],肯[ken]定[ding]会[hui]有[you]一[yi]些[xie]通[tong]过[guo]混[hun]搭[da]产[chan]生[sheng]的[de]更[geng]新[xin]的[de]创[chuang]新[xin]要[yao]素[su],这[zhe]一[yi]点[dian]其[qi]实[shi]还[huai]是[shi]很[hen]重[zhong]要[yao]的[de]。同[tong]时[shi],我[wo]也[ye]认[ren]为[wei]每[mei]一[yi]个[ge]品[pin]牌[pai]应[ying]该[gai]代[dai]表[biao]着[zhou]每[mei]一[yi]个[ge]品[pin]牌[pai]自[zi]我[wo]的[de]个[ge]性[xing]。比[bi]如[ru]大[da]家[jia]都[du]知[zhi]道[dao]马[ma]自[zi]达[da]是[shi]一[yi]家[jia]日[ri]本[ben]企[qi]业[ye],设[she]计[ji]更[geng]偏[pian]东[dong]方[fang]的[de]多[duo]元[yuan]化[hua]设[she]计[ji],不[bu]能[nen]说[shuo]是[shi]一[yi]个[ge]国[guo]家[jia]的[de]代[dai]表[biao],而[er]是[shi]一[yi]个[ge]东[dong]方[fang]性[xing]审[shen]美[mei]的[de]一[yi]种[zhong]代[dai]表[biao],这[zhe]一[yi]点[dian]其[qi]实[shi]不[bu]只[zhi]是[shi]马[ma]自[zi]达[da],其[qi]它[ta]企[qi]业[ye]也[ye]一[yi]样[yang],像[xiang]德[de]国[guo]企[qi]业[ye],有[you]德[de]国[guo]企[qi]业[ye]的[de]审[shen]美[mei]代[dai]表[biao],这[zhe]是[shi]每[mei]个[ge]企[qi]业[ye]的[de]个[ge]性[xing],这[zhe]种[zhong]个[ge]性[xing]的[de]尊[zun]重[zhong]其[qi]实[shi]也[ye]是[shi]非[fei]常[chang]重[zhong]要[yao]的[de]。怎[zen]么[me]把[ba]车[che]型[xing]进[jin]行[xing]个[ge]性[xing]创[chuang]造[zao]之[zhi]后[hou],又[you]让[rang]人[ren]产[chan]生[sheng]共[gong]鸣[ming]呢[ne]?我[wo]觉[jue]得[de]反[fan]而[er]应[ying]该[gai]去[qu]强[qiang]调[diao]个[ge]性[xing]化[hua],比[bi]如[ru]大[da]家[jia]只[zhi]知[zhi]道[dao]马[ma]自[zi]达[da]是[shi]一[yi]个[ge]日[ri]本[ben]品[pin]牌[pai],但[dan]马[ma]自[zi]达[da]更[geng]应[ying]该[gai]强[qiang]调[diao]它[ta]是[shi]日[ri]本[ben]广[guang]岛[dao]的[de]一[yi]个[ge]独[du]立[li]性[xing]企[qi]业[ye],把[ba]代[dai]表[biao]广[guang]岛[dao]的[de]设[she]计[ji]元[yuan]素[su]融[rong]入[ru]进[jin]来[lai]的[de]时[shi]候[hou],反[fan]而[er]能[nen]让[rang]人[ren]产[chan]生[sheng]更[geng]纯[chun]粹[cui]的[de]共[gong]鸣[ming],这[zhe]种[zhong]原[yuan]理[li]是[shi]不[bu]是[shi]会[hui]更[geng]好[hao],但[dan]这[zhe]只[zhi]是[shi]我[wo]的[de]个[ge]人[ren]的[de]思[si]考[kao],这[zhe]方[fang]面[mian]在[zai]今[jin]后[hou]的[de]设[she]计[ji]思[si]考[kao]中[zhong]肯[ken]定[ding]也[ye]会[hui]地[di]融[rong]入[ru]进[jin]去[qu]。问[wen]:现[xian]在[zai]中[zhong]国[guo]新[xin]造[zao]车[che]势[shi]力[li]比[bi]较[jiao]喜[xi]欢[huan]讲[jiang]共[gong]创[chuang],就[jiu]是[shi]让[rang]网[wang]友[you]来[lai]参[can]与[yu]设[she]计[ji],日[ri]本[ben]设[she]计[ji]师[shi]如[ru]何[he]理[li]解[jie]这[zhe]种[zhong]情[qing]况[kuang]?觉[jue]得[de]是[shi]否[fu]现[xian]实[shi],还[huai]是[shi]只[zhi]是[shi]说[shuo]是[shi]一[yi]个[ge]营[ying]销[xiao]噱[xue]头[tou]?中[zhong]山[shan]雅[ya]:首[shou]先[xian],共[gong]创[chuang]活[huo]动[dong]我[wo]们[men]觉[jue]得[de]其[qi]实[shi]也[ye]是[shi]一[yi]种[zhong]创[chuang]新[xin]手[shou]法[fa],比[bi]如[ru]我[wo]们[men]可[ke]以[yi]看[kan]到[dao]中[zhong]国[guo]很[hen]多[duo]电[dian]器[qi]产[chan]品[pin]从[cong]质[zhi]量[liang]上[shang]、创[chuang]新[xin]上[shang]已[yi]经[jing]位[wei]于[yu]世[shi]界[jie]领[ling]先[xian]地[di]位[wei]了[liao],对[dui]于[yu]曾[zeng]经[jing]是[shi]电[dian]器[qi]产[chan]品[pin]强[qiang]国[guo]的[de]日[ri]本[ben]来[lai]说[shuo],其[qi]实[shi]现[xian]在[zai]反[fan]而[er]非[fei]常[chang]羡[xian]慕[mu]中[zhong]国[guo]在[zai]这[zhe]方[fang]面[mian]的[de]创[chuang]新[xin]。比[bi]如[ru]在[zai]某[mou]个[ge]领[ling]域[yu]非[fei]常[chang]优[you]秀[xiu]的[de]企[qi]业[ye]形[xing]成[cheng]共[gong]创[chuang]活[huo]动[dong]的[de]时[shi]候[hou],会[hui]有[you]一[yi]种[zhong]更[geng]好[hao]的[de]融[rong]合[he]和[he]结[jie]果[guo]产[chan]生[sheng]。就[jiu]这[zhe]一[yi]点[dian]作[zuo]为[wei]设[she]计[ji]师[shi]来[lai]说[shuo],我[wo]们[men]是[shi]完[wan]全[quan]不[bu]抵[di]触[chu]这[zhe]种[zhong]共[gong]创[chuang]活[huo]动[dong]的[de]。如[ru]果[guo]想[xiang]产[chan]生[sheng]一[yi]个[ge]好[hao]产[chan]品[pin],必[bi]须[xu]形[xing]成[cheng]大[da]家[jia]的[de]共[gong]鸣[ming],更[geng]好[hao]的[de]产[chan]品[pin]需[xu]要[yao]一[yi]群[qun]非[fei]常[chang]优[you]秀[xiu]的[de]人[ren]在[zai]一[yi]起[qi]去[qu]做[zuo]一[yi]件[jian]事[shi],才[cai]能[nen]产[chan]生[sheng]更[geng]好[hao]的[de]结[jie]果[guo]。但[dan]一[yi]定[ding]也[ye]要[yao]注[zhu]意[yi]还[huai]是[shi]要[yao]尊[zun]重[zhong]自[zi]己[ji]的[de]个[ge]性[xing],不[bu]是[shi]说[shuo]所[suo]有[you]人[ren]都[du]说[shuo]这[zhe]个[ge]好[hao],那[na]个[ge]好[hao],你[ni]把[ba]它[ta]融[rong]合[he]起[qi]来[lai]就[jiu]是[shi]好[hao]的[de],不[bu]是[shi]这[zhe]样[yang]的[de],而[er]是[shi]让[rang]一[yi]群[qun]人[ren]保[bao]持[chi]个[ge]性[xing]的[de]前[qian]提[ti]下[xia]形[xing]成[cheng]更[geng]强[qiang]烈[lie]的[de]共[gong]鸣[ming],这[zhe]才[cai]是[shi]好[hao]的[de]。

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