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续演10连涨 2021年1月份牵引车市场解析

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续演10连涨 2021年1月份牵引车市场解析

高级工程师,商用车行业资深分析师

根据中汽协数据,年月重卡销量.万辆,同比增长%;作为重卡的最大细分市场---牵引车年月销售.万辆,创历史同期......续演10连涨 2021年1月份牵引车市场解析

正文:

高[gao]级[ji]工[gong]程[cheng]师[shi],商[shang]用[yong]车[che]行[xing]业[ye]资[zi]深[shen]分[fen]析[xi]师[shi]

根[gen]据[ju]中[zhong]汽[qi]协[xie]数[shu]据[ju],年[nian]月[yue]重[zhong]卡[ka]销[xiao]量[liang].万[wan]辆[liang],同[tong]比[bi]增[zeng]长[chang]%;作[zuo]为[wei]重[zhong]卡[ka]的[de]最[zui]大[da]细[xi]分[fen]市[shi]场[chang]---牵[qian]引[yin]车[che]年[nian]月[yue]销[xiao]售[shou].万[wan]辆[liang],创[chuang]历[li]史[shi]同[tong]期[qi]新[xin]高[gao],同[tong]比[bi]增[zeng]长[chang]%,尽[jin]管[guan]跑[pao]输[shu]月[yue]的[de]重[zhong]卡[ka]市[shi]场[chang]大[da]盘[pan],但[dan]仍[reng]然[ran]属[shu]于[yu]大[da]涨[zhang]。那[na]么[me],年[nian]月[yue]牵[qian]引[yin]车[che]市[shi]场[chang]有[you]啥[sha]具[ju]体[ti]特[te]点[dian]?现[xian]在[zai]与[yu]卡[ka]友[you]们[men]来[lai]聊[liao]一[yi]聊[liao]。

特[te]点[dian]一[yi]、年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]创[chuang]近[jin]年[nian]同[tong]期[qi]新[xin]高[gao]

根[gen]据[ju]中[zhong]汽[qi]协[xie]数[shu]据[ju],近[jin]年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]及[ji]同[tong]比[bi]:

上[shang]图[tu]表[biao]可[ke]见[jian],在[zai]近[jin]年[nian]月[yue]中[zhong],年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]刷[shua]新[xin]同[tong]期[qi]记[ji]录[lu],比[bi]第[di]二[er]高[gao]的[de]年[nian]月[yue]还[huai]要[yao]多[duo].万[wan]辆[liang],虽[sui]然[ran]增[zeng]幅[fu]在[zai]近[jin]年[nian]中[zhong]处[chu]于[yu]第[di]四[si]高[gao],但[dan]超[chao]成[cheng](%)的[de]增[zeng]幅[fu]还[huai]是[shi]相[xiang]当[dang]不[bu]错[cuo]的[de]。

特[te]点[dian]二[er]、持[chi]续[xu]演[yan]绎[yi]“连[lian]涨[zhang]”。年[nian]月[yue],牵[qian]引[yin]车[che]销[xiao]量[liang]同[tong]比[bi]增[zeng]长[chang]%,与[yu]年[nian]月[yue]之[zhi]前[qian]的[de]“连[lian]涨[zhang]”共[gong]同[tong]演[yan]绎[yi]了[liao]单[dan]月[yue]销[xiao]量[liang]同[tong]比[bi]“连[lian]涨[zhang]”的[de]市[shi]场[chang]奇[qi]迹[ji]

根[gen]据[ju]中[zhong]汽[qi]协[xie]数[shu]据[ju],年[nian]月[yue]与[yu]年[nian]-月[yue]各[ge]月[yue]牵[qian]引[yin]车[che]及[ji]重[zhong]卡[ka]销[xiao]量[liang]同[tong]比[bi]增[zeng]幅[fu]统[tong]计[ji]:

上[shang]图[tu]表[biao]可[ke]见[jian],年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]同[tong]比[bi]增[zeng]长[chang]%,与[yu]年[nian]月[yue]到[dao]月[yue]销[xiao]量[liang]同[tong]比[bi]的[de]“连[lian]涨[zhang]”共[gong]同[tong]构[gou]成[cheng]了[liao]单[dan]月[yue]销[xiao]量[liang]同[tong]比[bi]“连[lian]涨[zhang]”,演[yan]绎[yi]了[liao]牵[qian]引[yin]车[che]市[shi]场[chang]史[shi]无[wu]前[qian]例[li]的[de]“连[lian]涨[zhang]”奇[qi]迹[ji],这[zhe]是[shi]年[nian]月[yue]牵[qian]引[yin]车[che]市[shi]场[chang]的[de]一[yi]个[ge]重[zhong]要[yao]明[ming]显[xian]特[te]征[zheng]。

特[te]点[dian]三[san]:年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]同[tong]比[bi]增[zeng]幅[fu]低[di]于[yu]重[zhong]卡[ka]市[shi]场[chang]增[zeng]幅[fu]及[ji]个[ge]百[bai]分[fen]点[dian],跑[pao]输[shu]重[zhong]卡[ka]市[shi]场[chang]大[da]盘[pan];占[zhan]重[zhong]卡[ka]大[da]盘[pan]的[de]市[shi]场[chang]份[fen]额[e]同[tong]比[bi]下[xia]降[jiang].个[ge]百[bai]分[fen]点[dian]

根[gen]据[ju]中[zhong]汽[qi]协[xie]数[shu]据[ju],年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]同[tong]比[bi]及[ji]占[zhan]比[bi]:

上[shang]图[tu]表[biao]显[xian]示[shi]:

、年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]同[tong]比[bi]增[zeng]长[chang]%,增[zeng]幅[fu]低[di]于[yu]年[nian]月[yue]重[zhong]卡[ka]大[da]盘[pan]增[zeng]幅[fu]%近[jin]个[ge]百[bai]分[fen]点[dian],显[xian]然[ran]跑[pao]输[shu]了[liao]重[zhong]卡[ka]市[shi]场[chang]大[da]盘[pan]。

、年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]占[zhan]据[ju]重[zhong]卡[ka]市[shi]场[chang]销[xiao]量[liang]的[de]比[bi]例[li]为[wei].%,低[di]于[yu]年[nian]同[tong]期[qi].%的[de]比[bi]例[li]近[jin].个[ge]百[bai]分[fen]点[dian],说[shuo]明[ming]年[nian]月[yue]牵[qian]引[yin]车[che]在[zai]重[zhong]卡[ka]市[shi]场[chang]中[zhong]的[de]份[fen]额[e]明[ming]显[xian]下[xia]降[jiang]。为[wei]啥[sha]出[chu]现[xian]如[ru]此[ci]现[xian]象[xiang]?

一[yi]是[shi]年[nian]年[nian]初[chu]很[hen]多[duo]基[ji]建[jian]项[xiang]目[mu]开[kai]始[shi]启[qi]动[dong],特[te]别[bie]是[shi]去[qu]年[nian]政[zheng]府[fu]工[gong]作[zuo]报[bao]告[gao]中[zhong]提[ti]出[chu]的[de]“两[liang]新[xin]一[yi]重[zhong]”(新[xin]型[xing]基[ji]础[chu]设[she]施[shi]建[jian]设[she]、新[xin]型[xing]城[cheng]镇[zhen]化[hua]建[jian]设[she]、交[jiao]通[tong]水[shui]利[li]等[deng]重[zhong]大[da]工[gong]程[cheng]建[jian]设[she])的[de]基[ji]建[jian]项[xiang]目[mu],很[hen]多[duo]地[di]方[fang]都[du]在[zai]年[nian]年[nian]初[chu]开[kai]始[shi]启[qi]动[dong]。

“新[xin]基[ji]建[jian],新[xin]动[dong]能[nen]”,这[zhe]势[shi]必[bi]带[dai]动[dong]重[zhong]卡[ka]中[zhong]的[de]自[zi]卸[xie]车[che]、搅[jiao]拌[ban]车[che]等[deng]工[gong]程[cheng]车[che]辆[liang]需[xu]求[qiu]的[de]增[zeng]加[jia];换[huan]言[yan]之[zhi],重[zhong]卡[ka]中[zhong]的[de]自[zi]卸[xie]车[che]搅[jiao]拌[ban]车[che]等[deng]细[xi]分[fen]市[shi]场[chang]增[zeng]速[su]跑[pao]赢[ying]了[liao]重[zhong]卡[ka]牵[qian]引[yin]车[che]这[zhe]个[ge]细[xi]分[fen]市[shi]场[chang]。

二[er]是[shi]年[nian]月[yue]很[hen]多[duo]地[di]区[qu]天[tian]然[ran]气[qi]价[jia]格[ge]同[tong]比[bi]年[nian]月[yue]上[shang]涨[zhang]了[liao]不[bu]少[shao],这[zhe]肯[ken]定[ding]影[ying]响[xiang]年[nian]月[yue]燃[ran]气[qi]类[lei]重[zhong]卡[ka]牵[qian]引[yin]车[che]市[shi]场[chang]的[de]销[xiao]量[liang]。也[ye]就[jiu]是[shi]说[shuo]年[nian]月[yue]天[tian]然[ran]气[qi](LNG)价[jia]格[ge]比[bi]年[nian]同[tong]期[qi]高[gao],影[ying]响[xiang]了[liao]年[nian]月[yue]终[zhong]端[duan]客[ke]户[hu]选[xuan]择[ze]购[gou]买[mai]燃[ran]气[qi]重[zhong]卡[ka]牵[qian]引[yin]车[che]积[ji]极[ji]性[xing],而[er]牵[qian]引[yin]车[che]是[shi]重[zhong]卡[ka]市[shi]场[chang]中[zhong]的[de]大[da]头[tou],这[zhe]必[bi]定[ding]影[ying]响[xiang]月[yue]牵[qian]引[yin]车[che]在[zai]重[zhong]卡[ka]市[shi]场[chang]大[da]盘[pan]中[zhong]的[de]份[fen]额[e]。

三[san]是[shi]年[nian]的[de]牵[qian]引[yin]车[che]市[shi]场[chang]一[yi]直[zhi]高[gao]歌[ge]猛[meng]进[jin](年[nian]同[tong]比[bi]大[da]涨[zhang]%),而[er]且[qie]跑[pao]赢[ying]重[zhong]卡[ka]市[shi]场[chang]大[da]盘[pan](年[nian]同[tong]比[bi]增[zeng]长[chang]%)个[ge]百[bai]分[fen]点[dian],提[ti]前[qian]透[tou]支[zhi]了[liao]年[nian]月[yue]牵[qian]引[yin]车[che]的[de]部[bu]分[fen]市[shi]场[chang]需[xu]求[qiu]。

上[shang]述[shu]三[san]个[ge]因[yin]素[su]的[de]叠[die]加[jia]作[zuo]用[yong],使[shi]得[de]年[nian]月[yue]牵[qian]引[yin]车[che]市[shi]场[chang]跑[pao]输[shu]重[zhong]卡[ka]大[da]盘[pan],同[tong]时[shi]也[ye]解[jie]释[shi]了[liao]为[wei]何[he]年[nian]月[yue]牵[qian]引[yin]车[che]市[shi]场[chang]份[fen]额[e]同[tong]比[bi]下[xia]降[jiang]的[de]原[yuan]因[yin]。

特[te]点[dian]四[si]:从[cong]年[nian]月[yue]企[qi]业[ye]销[xiao]量[liang]层[ceng]面[mian]看[kan],一[yi]汽[qi]解[jie]放[fang]是[shi]销[xiao]量[liang]唯[wei]一[yi]超[chao]万[wan]辆[liang]的[de]企[qi]业[ye],是[shi]第[di]二[er]名[ming]东[dong]风[feng]汽[qi]车[che]月[yue]销[xiao]量[liang]的[de]近[jin].倍[bei],可[ke]谓[wei]一[yi]骑[qi],再[zai]度[du]称[chen]雄[xiong];TOP销[xiao]量[liang]同[tong]比[bi]全[quan]部[bu]正[zheng]增[zeng]长[chang],可[ke]谓[wei]“全[quan]线[xian]飘[piao]红[hong]”,其[qi]中[zhong]同[tong]比[bi]增[zeng]速[su]最[zui]猛[meng]的[de]是[shi]北[bei]奔[ben]重[zhong]卡[ka],大[da]涨[zhang]近[jin].倍[bei]

根[gen]据[ju]中[zhong]汽[qi]协[xie]数[shu]据[ju],年[nian]月[yue]牵[qian]引[yin]车[che]TOP销[xiao]量[liang]排[pai]行[xing]:

上[shang]图[tu]表[biao]可[ke]见[jian],在[zai]年[nian]月[yue]TOP牵[qian]引[yin]车[che]销[xiao]量[liang]及[ji]同[tong]比[bi]中[zhong]呈[cheng]现[xian]以[yi]下[xia]特[te]点[dian]:

、一[yi]汽[qi]解[jie]放[fang]销[xiao]量[liang].万[wan]辆[liang],是[shi]行[xing]业[ye]唯[wei]一[yi]销[xiao]量[liang]超[chao]万[wan]辆[liang]级[ji]别[bie]的[de]企[qi]业[ye],销[xiao]量[liang]比[bi]第[di]二[er]名[ming]的[de]东[dong]风[feng]汽[qi]车[che]多[duo]出[chu].万[wan]辆[liang],是[shi]第[di]二[er]名[ming]的[de].倍[bei],可[ke]谓[wei]一[yi]骑[qi]绝[jue]尘[chen],再[zai]度[du]称[chen]雄[xiong];

、东[dong]风[feng]汽[qi]车[che]销[xiao]量[liang].万[wan]辆[liang],同[tong]比[bi]增[zeng]长[chang].%,居[ji]第[di]二[er];

、陕[shan]汽[qi]集[ji]团[tuan]销[xiao]量[liang].万[wan]辆[liang],同[tong]比[bi]增[zeng]长[chang]%,居[ji]第[di]三[san];

上[shang]述[shu]top企[qi]业[ye]销[xiao]量[liang]均[jun]超[chao]万[wan]辆[liang],构[gou]成[cheng]年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]的[de]“万[wan]辆[liang]阵[zhen]营[ying]”。第[di]名[ming]以[yi]后[hou]企[qi]业[ye]销[xiao]量[liang]均[jun]在[zai]万[wan]辆[liang]以[yi]下[xia]。

、北[bei]汽[qi]福[fu]田[tian]汽[qi]车[che]销[xiao]量[liang]辆[liang],同[tong]比[bi]增[zeng]长[chang].%,居[ji]第[di]四[si];

、中[zhong]国[guo]重[zhong]汽[qi]销[xiao]量[liang]辆[liang],同[tong]比[bi]增[zeng]长[chang]%,居[ji]第[di]五[wu];

、上[shang]汽[qi]红[hong]岩[yan]销[xiao]量[liang]辆[liang],同[tong]比[bi]增[zeng]长[chang].%,居[ji]第[di]六[liu];

、大[da]运[yun]汽[qi]车[che]销[xiao]量[liang]辆[liang],同[tong]比[bi]增[zeng]长[chang].%,居[ji]第[di]七[qi];

、江[jiang]淮[huai]汽[qi]车[che]销[xiao]量[liang]辆[liang],同[tong]比[bi]增[zeng]长[chang].,居[ji]第[di]八[ba];

、徐[xu]工[gong]重[zhong]卡[ka]销[xiao]量[liang]辆[liang],同[tong]比[bi]增[zeng]长[chang]%,位[wei]居[ji]第[di]九[jiu];

、北[bei]奔[ben]重[zhong]卡[ka]销[xiao]量[liang]辆[liang],同[tong]比[bi]增[zeng]长[chang]%,居[ji]第[di]十[shi];

总[zong]体[ti]看[kan],月[yue]TOP销[xiao]量[liang]同[tong]比[bi]均[jun]为[wei]正[zheng]增[zeng]长[chang],同[tong]比[bi]增[zeng]幅[fu]最[zui]大[da]的[de]是[shi]北[bei]奔[ben]重[zhong]卡[ka],增[zeng]幅[fu]近[jin].倍[bei];其[qi]次[ci]是[shi]东[dong]风[feng]汽[qi]车[che],增[zeng]幅[fu]为[wei]%;再[zai]次[ci]是[shi]徐[xu]工[gong]重[zhong]卡[ka]增[zeng]幅[fu]为[wei]%;同[tong]比[bi]增[zeng]幅[fu]最[zui]小[xiao]的[de]是[shi]中[zhong]国[guo]重[zhong]汽[qi],增[zeng]幅[fu]为[wei]%。

特[te]点[dian]五[wu]:从[cong]年[nian]企[qi]业[ye]的[de]市[shi]场[chang]份[fen]额[e]同[tong]比[bi]增[zeng]减[jian]看[kan],top中[zhong]同[tong]比[bi]份[fen]额[e]增[zeng]加[jia]的[de]有[you]家[jia],同[tong]比[bi]份[fen]额[e]减[jian]少[shao]的[de]有[you]家[jia];其[qi]中[zhong]份[fen]额[e]同[tong]比[bi]增[zeng]加[jia]最[zui]大[da]的[de]是[shi]东[dong]风[feng]汽[qi]车[che];其[qi]次[ci]是[shi]福[fu]田[tian]汽[qi]车[che];份[fen]额[e]同[tong]比[bi]减[jian]少[shao]最[zui]大[da]的[de]是[shi]一[yi]汽[qi]解[jie]放[fang],其[qi]次[ci]是[shi]中[zhong]国[guo]重[zhong]汽[qi]

根[gen]据[ju]中[zhong]汽[qi]协[xie]数[shu]据[ju],年[nian]月[yue]牵[qian]引[yin]车[che]top企[qi]业[ye]市[shi]场[chang]份[fen]额[e]同[tong]比[bi]增[zeng]减[jian]情[qing]况[kuang]:

上[shang]图[tu]表[biao]可[ke]见[jian],在[zai]年[nian]月[yue]TOP牵[qian]引[yin]车[che]市[shi]场[chang]份[fen]额[e]同[tong]比[bi]中[zhong]:

、同[tong]比[bi]份[fen]额[e]增[zeng]加[jia]的[de]有[you]家[jia],同[tong]比[bi]份[fen]额[e]减[jian]少[shao]的[de]有[you]家[jia];

、市[shi]场[chang]份[fen]额[e]同[tong]比[bi]增[zeng]加[jia]最[zui]大[da]的[de]是[shi]东[dong]风[feng]汽[qi]车[che],同[tong]比[bi]增[zeng]加[jia]了[liao].个[ge]百[bai]分[fen]点[dian],可[ke]见[jian]东[dong]风[feng]汽[qi]车[che]表[biao]现[xian]较[jiao]好[hao],主[zhu]要[yao]可[ke]能[nen]是[shi]去[qu]年[nian]月[yue]东[dong]风[feng]汽[qi]车[che]处[chu]于[yu]疫[yi]情[qing]腹[fu]地[di]―湖[hu]北[bei],牵[qian]引[yin]车[che]市[shi]场[chang]受[shou]到[dao]严[yan]重[zhong]影[ying]响[xiang],销[xiao]量[liang]基[ji]数[shu]低[di],今[jin]年[nian]月[yue]基[ji]本[ben]得[de]到[dao]恢[hui]复[fu],因[yin]此[ci]市[shi]场[chang]份[fen]额[e]同[tong]比[bi]增[zeng]加[jia]最[zui]大[da];其[qi]次[ci]是[shi]福[fu]田[tian]汽[qi]车[che],份[fen]额[e]同[tong]比[bi]增[zeng]加[jia].个[ge]百[bai]分[fen]点[dian],福[fu]田[tian]汽[qi]车[che]主[zhu]要[yao]是[shi]产[chan]品[pin]线[xian]丰[feng]富[fu],且[qie]自[zi]动[dong]挡[dang]牵[qian]引[yin]车[che]年[nian]销[xiao]量[liang]独[du]占[zhan]鳌[ao]头[tou],促[chun]进[jin]了[liao]其[qi]市[shi]场[chang]份[fen]额[e]的[de]增[zeng]加[jia];

、份[fen]额[e]同[tong]比[bi]减[jian]少[shao]最[zui]大[da]的[de]是[shi]一[yi]汽[qi]解[jie]放[fang],同[tong]比[bi]份[fen]额[e]减[jian]少[shao].个[ge]百[bai]分[fen]点[dian],尽[jin]管[guan]解[jie]放[fang]市[shi]场[chang]份[fen]额[e]仍[reng]然[ran]独[du]占[zhan]鳌[ao]头[tou],但[dan]后[hou]面[mian]追[zhui]兵[bing]正[zheng]猛[meng],正[zheng]在[zai]抢[qiang]夺[duo]其[qi]市[shi]场[chang]份[fen]额[e];

同[tong]比[bi]份[fen]额[e]下[xia]降[jiang]第[di]二[er]大[da]的[de]是[shi]重[zhong]汽[qi],份[fen]额[e]同[tong]比[bi]减[jian]少[shao].个[ge]百[bai]分[fen]点[dian],主[zhu]要[yao]与[yu]年[nian]月[yue]天[tian]然[ran]气[qi]价[jia]格[ge]上[shang]涨[zhang]因[yin]素[su]有[you]关[guan](LNG价[jia]格[ge]上[shang]涨[zhang],天[tian]然[ran]气[qi]重[zhong]卡[ka]市[shi]场[chang]受[shou]到[dao]的[de]影[ying]响[xiang]较[jiao]大[da],而[er]重[zhong]汽[qi]天[tian]然[ran]气[qi]重[zhong]卡[ka]牵[qian]引[yin]车[che]市[shi]场[chang]一[yi]直[zhi]名[ming]列[lie]前[qian]茅[mao],因[yin]此[ci]影[ying]响[xiang]了[liao]其[qi]月[yue]牵[qian]引[yin]车[che]市[shi]场[chang]的[de]销[xiao]量[liang]);

总[zong]体[ti]看[kan],主[zhu]流[liu]企[qi]业[ye]月[yue]牵[qian]引[yin]车[che]市[shi]场[chang]份[fen]额[e]的[de]争[zheng]夺[duo]战[zhan]是[shi]比[bi]较[jiao]激[ji]烈[lie]的[de],可[ke]谓[wei]“此[ci]消[xiao]彼[bi]长[chang]”。

特[te]点[dian]六[liu]:年[nian]月[yue]主[zhu]流[liu]企[qi]业[ye]市[shi]场[chang]促[chun]销[xiao]活[huo]动[dong]力[li]度[du]大[da],是[shi]促[chun]成[cheng]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]创[chuang]新[xin]高[gao]的[de]重[zhong]要[yao]因[yin]素[su]

年[nian]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]创[chuang]近[jin]年[nian]新[xin]高[gao],与[yu]年[nian]初[chu]各[ge]主[zhu]流[liu]企[qi]业[ye]的[de]积[ji]极[ji]促[chun]销[xiao]有[you]直[zhi]接[jie]的[de]关[guan]系[xi]。往[wang]年[nian]也[ye]有[you]年[nian]初[chu]促[chun]销[xiao],但[dan]年[nian]年[nian]初[chu]不[bu]同[tong]。年[nian]重[zhong]卡[ka]企[qi]业[ye]面[mian]临[lin]的[de]压[ya]力[li]比[bi]以[yi]往[wang]都[du]打[da],主[zhu]要[yao]原[yuan]因[yin]来[lai]自[zi]两[liang]点[dian]:

一[yi]是[shi]年[nian]重[zhong]卡[ka]销[xiao]量[liang]创[chuang]历[li]史[shi]记[ji]录[lu],提[ti]前[qian]透[tou]支[zhi]了[liao]年[nian]的[de]部[bu]分[fen]需[xu]求[qiu],年[nian]重[zhong]卡[ka]市[shi]场[chang]的[de]增[zeng]量[liang]空[kong]间[jian]有[you]限[xian];

二[er]是[shi]年[nian]月[yue]日[ri]要[yao]全[quan]面[mian]实[shi]施[shi]国[guo]六[liu],因[yin]此[ci]今[jin]年[nian]上[shang]半[ban]年[nian]大[da]部[bu]分[fen]企[qi]业[ye]必[bi]须[xu]要[yao]靠[kao]国[guo]五[wu]重[zhong]卡[ka]市[shi]场[chang]来[lai]拉[la]升[sheng]销[xiao]量[liang],同[tong]时[shi]还[huai]要[yao]将[jiang]国[guo]五[wu]重[zhong]卡[ka]在[zai]月[yue]日[ri]前[qian]消[xiao]化[hua]完[wan];

基[ji]于[yu]上[shang]述[shu]两[liang]点[dian]原[yuan]因[yin],年[nian]的[de]重[zhong]卡[ka]市[shi]场[chang]争[zheng]夺[duo]战[zhan]无[wu]疑[yi]比[bi]以[yi]往[wang]年[nian]份[fen]都[du]要[yao]激[ji]烈[lie]。因[yin]此[ci],主[zhu]流[liu]重[zhong]卡[ka]企[qi]业[ye]一[yi]开[kai]年[nian]就[jiu]上[shang]演[yan]了[liao]比[bi]往[wang]年[nian]更[geng]加[jia]密[mi]集[ji]的[de]促[chun]销[xiao]大[da]戏[xi],这[zhe]成[cheng]为[wei]促[chun]进[jin]年[nian]月[yue]重[zhong]卡[ka]牵[qian]引[yin]车[che]销[xiao]量[liang]创[chuang]历[li]史[shi]新[xin]高[gao]的[de]一[yi]大[da]重[zhong]要[yao]原[yuan]因[yin]。

、一[yi]汽[qi]解[jie]放[fang]:

年[nian]月[yue]日[ri],重[zhong]卡[ka]行[xing]业[ye]的[de]“一[yi]哥[ge]”一[yi]汽[qi]解[jie]放[fang],以[yi]“荣[rong]辞[ci]旧[jiu]岁[sui]迎[ying]新[xin]春[chun]    耀[yao]启[qi]新[xin]程[cheng]携[xie]手[shou]行[xing]”为[wei]主[zhu]题[ti]的[de]新[xin]春[chun]大[da]拜[bai]年[nian]直[zhi]播[bo]活[huo]动[dong]大[da]面[mian]积[ji]展[zhan]开[kai],通[tong]过[guo]多[duo]个[ge]平[ping]台[tai]同[tong]步[bu]直[zhi]播[bo],重[zhong]点[dian]推[tui]广[guang]JP质[zhi]惠[hui]版[ban]和[he]价[jia]值[zhi]版[ban]牵[qian]引[yin]车[che]两[liang]款[kuan]新[xin]产[chan]品[pin],据[ju]统[tong]计[ji]有[you]近[jin]万[wan]人[ren]在[zai]线[xian]观[guan]看[kan],揽[lan]获[huo]总[zong]订[ding]单[dan]超[chao]万[wan]辆[liang],大[da]大[da]促[chun]进[jin]了[liao]解[jie]放[fang]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]的[de]提[ti]升[sheng]。

、东[dong]风[feng]商[shang]用[yong]车[che]:

年[nian]月[yue]份[fen],东[dong]风[feng]商[shang]用[yong]车[che]在[zai]全[quan]国[guo]多[duo]地[di]举[ju]行[xing]了[liao]新[xin]春[chun]订[ding]货[huo]会[hui]、客[ke]户[hu]答[da]谢[xie]会[hui]、上[shang]市[shi]推[tui]介[jie]会[hui]等[deng]活[huo]动[dong],现[xian]场[chang]非[fei]常[chang]火[huo]爆[bao],也[ye]获[huo]得[de]了[liao]不[bu]少[shao]牵[qian]引[yin]车[che]订[ding]单[dan]。其[qi]中[zhong]在[zai]KX马[ma]力[li]牵[qian]引[yin]车[che]上[shang]市[shi]推[tui]介[jie]会[hui]中[zhong],现[xian]场[chang]收[shou]获[huo]订[ding]单[dan]余[yu]辆[liang];青[qing]海[hai]三[san]场[chang]客[ke]户[hu]答[da]谢[xie]会[hui]、推[tui]介[jie]会[hui]上[shang],现[xian]场[chang]累[lei]计[ji]收[shou]获[huo]KX马[ma]力[li]订[ding]单[dan]余[yu]辆[liang];青[qing]岛[dao]举[ju]办[ban]的[de]新[xin]春[chun]团[tuan]拜[bai]会[hui]上[shang],搭[da]载[zai]龙[long]擎[qing]AMT变[bian]速[su]箱[xiang]的[de]全[quan]系[xi]牵[qian]引[yin]车[che]当[dang]日[ri]收[shou]获[huo]订[ding]单[dan]多[duo]辆[liang];南[nan]京[jing]区[qu]域[yu]新[xin]春[chun]答[da]谢[xie]会[hui]现[xian]场[chang]销[xiao]售[shou]牵[qian]引[yin]车[che]多[duo]辆[liang]。又[you]如[ru],年[nian]月[yue]日[ri],全[quan]国[guo]上[shang]市[shi]的[de]“拳[quan]头[tou]产[chan]品[pin]”东[dong]风[feng]天[tian]龙[long]KX、KL燃[ran]气[qi]牵[qian]引[yin]车[che]在[zai]河[he]南[nan]三[san]门[men]峡[xia]亮[liang]相[xiang],当[dang]天[tian]收[shou]获[huo]订[ding]单[dan]辆[liang],因[yin]此[ci]可[ke]以[yi]说[shuo]月[yue]的[de]大[da]促[chun]销[xiao]活[huo]动[dong]为[wei]东[dong]风[feng]汽[qi]车[che]月[yue]牵[qian]引[yin]车[che]销[xiao]量[liang]的[de]大[da]增[zeng](%)立[li]下[xia]汗[han]马[ma]功[gong]劳[lao]!

、陕[shan]汽[qi]重[zhong]卡[ka]:

年[nian]月[yue]份[fen],陕[shan]汽[qi]也[ye]是[shi]以[yi]多[duo]地[di]举[ju]办[ban]团[tuan]购[gou]会[hui]、答[da]谢[xie]会[hui]的[de]形[xing]式[shi]迎[ying]接[jie]开[kai]门[men]红[hong]的[de]。

比[bi]如[ru]月[yue]中[zhong]旬[xun],陕[shan]重[zhong]汽[qi]在[zai]新[xin]乡[xiang]举[ju]办[ban]了[liao]“金[jin]牛[niu]迎[ying]新[xin]春[chun] 陕[shan]购[gou]享[xiang]新[xin]福[fu] 陕[shan]汽[qi]重[zhong]卡[ka]德[de]龙[long]X牵[qian]引[yin]车[che]在[zai]新[xin]乡[xiang]区[qu]域[yu]新[xin]春[chun]团[tuan]购[gou]会[hui]”,活[huo]动[dong]现[xian]场[chang]订[ding]车[che]辆[liang],收[shou]集[ji]意[yi]向[xiang]购[gou]车[che]者[zhe]余[yu]人[ren];月[yue]上[shang]旬[xun],陕[shan]汽[qi]德[de]龙[long]山[shan]东[dong]区[qu]域[yu]新[xin]年[nian]客[ke]户[hu]答[da]谢[xie]会[hui]青[qing]岛[dao]站[zhan]落[luo]幕[mu],现[xian]场[chang]共[gong]斩[zhan]获[huo]辆[liang]牵[qian]引[yin]车[che]订[ding]单[dan]。

、北[bei]奔[ben]重[zhong]卡[ka]:

年[nian]月[yue]日[ri],北[bei]奔[ben]重[zhong]汽[qi]举[ju]行[xing]了[liao]“北[bei]奔[ben]嗨[hai]购[gou]节[jie],百[bai]万[wan]现[xian]金[jin]惠[hui]”为[wei]主[zhu]体[ti]的[de]北[bei]奔[ben]重[zhong]卡[ka]新[xin]春[chun]订[ding]货[huo]会[hui],开[kai]创[chuang]了[liao]新[xin]的[de]直[zhi]播[bo]嗨[hai]购[gou]模[mo]式[shi],回[hui]馈[kui]客[ke]户[hu],这[zhe]次[ci]大[da]促[chun]销[xiao]活[huo]动[dong]也[ye]让[rang]北[bei]奔[ben]重[zhong]卡[ka]获[huo]得[de]了[liao]不[bu]少[shao]牵[qian]引[yin]车[che]订[ding]单[dan],直[zhi]接[jie]促[chun]成[cheng]了[liao]年[nian]月[yue]北[bei]奔[ben]重[zhong]卡[ka]牵[qian]引[yin]车[che]销[xiao]量[liang]同[tong]比[bi]大[da]增[zeng]近[jin].倍[bei]的[de]骄[jiao]人[ren]业[ye]绩[ji]。

结[jie]束[shu]语[yu]:年[nian]牵[qian]引[yin]车[che]销[xiao]量[liang].万[wan]辆[liang],创[chuang]历[li]史[shi]同[tong]期[qi]新[xin]高[gao],同[tong]比[bi]大[da]涨[zhang]%,且[qie]持[chi]续[xu]演[yan]绎[yi]了[liao]单[dan]月[yue]销[xiao]量[liang]“连[lian]涨[zhang]”的[de]市[shi]场[chang]奇[qi]迹[ji];但[dan]由[you]于[yu]燃[ran]气[qi]价[jia]格[ge]上[shang]涨[zhang]、“两[liang]新[xin]一[yi]重[zhong]”项[xiang]目[mu]年[nian]初[chu]集[ji]中[zhong]启[qi]动[dong]等[deng]原[yuan]因[yin]使[shi]得[de]自[zi]卸[xie]车[che]及[ji]工[gong]程[cheng]车[che]等[deng]大[da]涨[zhang],导[dao]致[zhi]月[yue]牵[qian]引[yin]车[che]跑[pao]输[shu]了[liao]重[zhong]卡[ka]市[shi]场[chang]大[da]盘[pan]。从[cong]竞[jing]争[zheng]层[ceng]面[mian]看[kan],主[zhu]流[liu]企[qi]业[ye]销[xiao]量[liang]同[tong]比[bi]均[jun]为[wei]正[zheng]增[zeng]长[chang],一[yi]汽[qi]解[jie]放[fang]是[shi]销[xiao]量[liang]唯[wei]一[yi]超[chao]万[wan]辆[liang]的[de]企[qi]业[ye],再[zai]度[du]称[chen]雄[xiong]行[xing]业[ye],但[dan]市[shi]场[chang]份[fen]额[e]同[tong]比[bi]下[xia]降[jiang]了[liao].个[ge]百[bai]分[fen]点[dian],说[shuo]明[ming]市[shi]场[chang]份[fen]额[e]争[zheng]夺[duo]战[zhan]相[xiang]当[dang]激[ji]烈[lie]。月[yue]是[shi]开[kai]局[ju]之[zhi]年[nian],车[che]企[qi]促[chun]销[xiao]战[zhan]已[yi]密[mi]集[ji]展[zhan]开[kai],市[shi]场[chang]硝[xiao]烟[yan]骤[zhou]起[qi],说[shuo]明[ming]年[nian]注[zhu]定[ding]又[you]是[shi]一[yi]个[ge]不[bu]平[ping]凡[fan]的[de]年[nian]份[fen],后[hou]期[qi]重[zhong]卡[ka]牵[qian]引[yin]车[che]市[shi]场[chang]如[ru]何[he],请[qing]卡[ka]友[you]们[men]拭[shi]目[mu]以[yi]待[dai]吧[ba]!

原标题:

续演10连涨 2021年1月份牵引车市场解析

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