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开启双标战略/集智设计首亮相 荣威R标及MARVEL-R设计解析

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开启双标战略/集智设计首亮相 荣威R标及MARVEL-R设计解析易车原创在荣威全新标及战略车型设计解析会上,荣威不仅正式发布了旗下全新标,同时也解读了全新标志的设计理念以及未来纯电车型的设计方向;并展示了全新纯电旗舰概念车以......开启双标战略/集智设计首亮相 荣威R标及MARVEL-R设计解析

正文:

易[yi]车[che]原[yuan]创[chuang]在[zai]荣[rong]威[wei]全[quan]新[xin]标[biao]及[ji]战[zhan]略[lue]车[che]型[xing]设[she]计[ji]解[jie]析[xi]会[hui]上[shang],荣[rong]威[wei]不[bu]仅[jin]正[zheng]式[shi]发[fa]布[bu]了[liao]旗[qi]下[xia]全[quan]新[xin]标[biao],同[tong]时[shi]也[ye]解[jie]读[du]了[liao]全[quan]新[xin]标[biao]志[zhi]的[de]设[she]计[ji]理[li]念[nian]以[yi]及[ji]未[wei]来[lai]纯[chun]电[dian]车[che]型[xing]的[de]设[she]计[ji]方[fang]向[xiang];并[bing]展[zhan]示[shi]了[liao]全[quan]新[xin]纯[chun]电[dian]旗[qi]舰[jian]概[gai]念[nian]车[che]以[yi]及[ji]标[biao]旗[qi]下[xia]全[quan]球[qiu]首[shou]款[kuan]整[zheng]舱[cang]交[jiao]互[hu]量[liang]产[chan]车[che]荣[rong]威[wei]M。荣[rong]威[wei]标[biao]是[shi]基[ji]于[yu]荣[rong]威[wei]品[pin]牌[pai]新[xin]能[nen]源[yuan]所[suo]设[she]计[ji]的[de]全[quan]新[xin]品[pin]牌[pai]形[xing]象[xiang],将[jiang]成[cheng]为[wei]中[zhong]高[gao]端[duan]新[xin]能[nen]源[yuan]车[che]型[xing]的[de]专[zhuan]属[shu]标[biao]志[zhi]。全[quan]新[xin]标[biao]设[she]计[ji]简[jian]约[yue]大[da]气[qi],是[shi]荣[rong]威[wei]品[pin]牌[pai]全[quan]新[xin]智[zhi]能[nen]电[dian]动[dong]设[she]计[ji]理[li]念[nian]的[de]可[ke]视[shi]化[hua]表[biao]达[da],传[chuan]递[di]了[liao]“科[ke]技[ji]向[xiang]内[na],人[ren]性[xing]向[xiang]外[wai]”的[de]荣[rong]威[wei]品[pin]牌[pai]关[guan]于[yu]人[ren]文[wen]与[yu]科[ke]技[ji]关[guan]系[xi]的[de]思[si]考[kao]。荣[rong]威[wei]选[xuan]择[ze]了[liao]用[yong]户[hu]容[rong]易[yi]接[jie]受[shou]的[de]字[zi]母[mu]作[zuo]为[wei]超[chao]级[ji]符[fu]号[hao]。并[bing]从[cong]篆[zhuan]书[shu]的[de]“人[ren]”字[zi]出[chu]发[fa],用[yong]篆[zhuan]书[shu]均[jun]正[zheng]稳[wen]固[gu]的[de]比[bi]例[li]架[jia]构[gou]来[lai]平[ping]衡[heng]英[ying]文[wen]字[zi]母[mu]的[de]不[bu]对[dui]称[chen]架[jia]构[gou],使[shi]整[zheng]体[ti]视[shi]觉[jue]效[xiao]果[guo]更[geng]为[wei]和[he]谐[xie]。标[biao]志[zhi]元[yuan]素[su]取[qu]自[zi]于[yu]荣[rong]威[wei]英[ying]文[wen]首[shou]字[zi]母[mu],力[li]求[qiu]打[da]造[zao]超[chao]级[ji]符[fu]号[hao]。字[zi]母[mu]的[de]优[you]点[dian]在[zai]于[yu]简[jian]单[dan]、通[tong]用[yong],设[she]计[ji]难[nan]点[dian]在[zai]于[yu]它[ta]是[shi]个[ge]字[zi]母[mu]中[zhong]极[ji]少[shao]的[de]既[ji]不[bu]左[zuo]右[you]对[dui]称[chen]也[ye]不[bu]上[shang]下[xia]对[dui]称[chen]的[de]字[zi]母[mu]。设[she]计[ji]团[tuan]队[dui]秉[bing]持[chi]“少[shao]物[wu]性[xing],多[duo]人[ren]性[xing]”的[de]手[shou]法[fa]对[dui]字[zi]母[mu]进[jin]行[xing]设[she]计[ji]形[xing]变[bian],以[yi]理[li]性[xing]结[jie]构[gou]表[biao]达[da]感[gan]性[xing]。的[de]大[da]轮[lun]廓[kuo]采[cai]用[yong]两[liang]个[ge]的[de]圆[yuan]形[xing]框[kuang]成[cheng],实[shi]现[xian]黄[huang]金[jin]比[bi]例[li];各[ge]倒[dao]角[jiao]数[shu]值[zhi]采[cai]用[yong]斐[fei]波[bo]那[na]契[qi]数[shu]列[lie],呈[cheng]现[xian]秩[zhi]序[xu]之[zhi]美[mei];整[zheng]体[ti]打[da]造[zao]出[chu]“均[jun]匀[yun]齐[qi]整[zheng],体[ti]正[zheng]势[shi]圆[yuan]”的[de]视[shi]觉[jue]效[xiao]果[guo]。荣[rong]威[wei]标[biao]体[ti]现[xian]了[liao]海[hai]派[pai]文[wen]化[hua]特[te]点[dian]——国[guo]际[ji]视[shi]野[ye],东[dong]方[fang]文[wen]脉[mai]。标[biao]主[zhu]体[ti]部[bu]分[fen]意[yi]向[xiang]来[lai]源[yuan]于[yu]上[shang]海[hai]的[de]标[biao]志[zhi]——黄[huang]浦[pu]江[jiang],在[zai]风[feng]格[ge]化[hua]处[chu]理[li]上[shang]借[jie]鉴[jian]了[liao]中[zhong]国[guo]书[shu]法[fa]艺[yi]术[shu],设[she]计[ji]细[xi]节[jie]处[chu]借[jie]鉴[jian]了[liao]中[zhong]国[guo]书[shu]法[fa]的[de]运[yun]笔[bi]技[ji]巧[qiao],在[zai]细[xi]节[jie]处[chu]可[ke]以[yi]看[kan]到[dao]侧[ce]锋[feng]落[luo]笔[bi]和[he]抽[chou]锋[feng]收[shou]笔[bi]。全[quan]新[xin]标[biao]的[de]设[she]计[ji]历[li]经[jing]了[liao]个[ge]月[yue]的[de]“马[ma]拉[la]松[song]”,由[you]来[lai]自[zi]英[ying]国[guo]皇[huang]家[jia]艺[yi]术[shu]学[xue]院[yuan]等[deng]国[guo]际[ji]顶[ding]级[ji]设[she]计[ji]高[gao]校[xiao]、世[shi]界[jie]级[ji]大[da]师[shi]领[ling]衔[xian]的[de]顶[ding]级[ji]设[she]计[ji]机[ji]构[gou]和[he]上[shang]汽[qi]设[she]计[ji],合[he]计[ji]支[zhi]设[she]计[ji]团[tuan]队[dui]超[chao]余[yu]位[wei]设[she]计[ji]师[shi]倾[qing]情[qing]参[can]与[yu],共[gong]产[chan]出[chu]设[she]计[ji]方[fang]案[an]多[duo]份[fen]。最[zui]终[zhong],经[jing]由[you]上[shang]汽[qi]乘[cheng]用[yong]车[che]超[chao]次[ci]、上[shang]汽[qi]集[ji]团[tuan]次[ci]评[ping]审[shen]把[ba]关[guan],全[quan]新[xin]标[biao]脱[tuo]颖[ying]而[er]出[chu]。未[wei]来[lai]荣[rong]威[wei]的[de]燃[ran]油[you]版[ban]车[che]型[xing]将[jiang]会[hui]秉[bing]承[cheng]最[zui]新[xin]的[de]数[shu]字[zi]化[hua]律[lv]动[dong]设[she]计[ji],而[er]纯[chun]电[dian]动[dong]车[che]型[xing]则[ze]将[jiang]使[shi]用[yong]全[quan]新[xin]智[zhi]能[nen]电[dian]动[dong]设[she]计[ji]理[li]念[nian]——集[ji]智[zhi]设[she]计[ji]。集[ji]智[zhi]设[she]计[ji]的[de]本[ben]意[yi]是[shi]“集[ji]成[cheng]智[zhi]能[nen]”,它[ta]以[yi]“集[ji]成[cheng]、本[ben]质[zhi]、生[sheng]命[ming]力[li]”为[wei]三[san]大[da]特[te]质[zhi],用[yong]独[du]特[te]视[shi]角[jiao]阐[chan]释[shi]未[wei]来[lai]汽[qi]车[che]设[she]计[ji]的[de]方[fang]向[xiang]。未[wei]来[lai],荣[rong]威[wei]标[biao]旗[qi]下[xia]车[che]型[xing]将[jiang]采[cai]用[yong]全[quan]新[xin]的[de]、专[zhuan]属[shu]的[de]集[ji]智[zhi]设[she]计[ji]语[yu]言[yan],并[bing]且[qie]通[tong]过[guo]参[can]数[shu]化[hua]设[she]计[ji]辅[fu]助[zhu],达[da]到[dao]美[mei]感[gan]与[yu]逻[luo]辑[ji]性[xing]的[de]极[ji]致[zhi]和[he]谐[xie],打[da]造[zao]时[shi]代[dai]年[nian]轻[qing]人[ren]最[zui]喜[xi]爱[ai]的[de]中[zhong]高[gao]端[duan]纯[chun]电[dian]汽[qi]车[che]产[chan]品[pin]。将[jiang]成[cheng]为[wei]荣[rong]威[wei]品[pin]牌[pai]全[quan]新[xin]纯[chun]电[dian]旗[qi]舰[jian]概[gai]念[nian]车[che]其[qi]前[qian]脸[lian]设[she]计[ji]官[guan]方[fang]称[chen]之[zhi]为[wei]“环[huan]宇[yu]之[zhi]光[guang]”贯[guan]穿[chuan]式[shi]的[de]灯[deng]带[dai],不[bu]仅[jin]拉[la]伸[shen]了[liao]整[zheng]体[ti]设[she]计[ji]感[gan]受[shou],也[ye]体[ti]现[xian]出[chu]了[liao]强[qiang]烈[lie]的[de]科[ke]技[ji]感[gan]。整[zheng]个[ge]前[qian]脸[lian]采[cai]用[yong]了[liao]迎[ying]风[feng]刃[ren]的[de]设[she]计[ji]理[li]念[nian],进[jin]一[yi]步[bu]减[jian]小[xiao]了[liao]风[feng]阻[zu]系[xi]数[shu],为[wei]车[che]辆[liang]带[dai]来[lai]更[geng]出[chu]色[se]的[de]续[xu]航[hang]能[nen]力[li]。的[de]尾[wei]灯[deng]被[bei]称[chen]为[wei]“星[xing]际[ji]光[guang]线[xian]”,以[yi]中[zhong]央[yang]的[de]发[fa]光[guang]标[biao]为[wei]中[zhong]心[xin],向[xiang]两[liang]侧[ce]延[yan]伸[shen]的[de]细[xi]长[chang]尾[wei]灯[deng]起[qi]到[dao]了[liao]与[yu]前[qian]方[fang]“环[huan]宇[yu]之[zhi]光[guang]”相[xiang]呼[hu]应[ying]的[de]效[xiao]果[guo]。全[quan]球[qiu]首[shou]款[kuan]整[zheng]舱[cang]交[jiao]互[hu]量[liang]产[chan]车[che]荣[rong]威[wei]M是[shi]荣[rong]威[wei]标[biao]首[shou]款[kuan]量[liang]产[chan]车[che]型[xing],集[ji]中[zhong]体[ti]现[xian]了[liao]上[shang]汽[qi]在[zai]技[ji]术[shu]、三[san]电[dian]技[ji]术[shu]领[ling]域[yu]的[de]最[zui]新[xin]成[cheng]果[guo]。荣[rong]威[wei]M是[shi]集[ji]智[zhi]设[she]计[ji]理[li]念[nian]在[zai]产[chan]品[pin]上[shang]的[de]首[shou]次[ci]量[liang]产[chan]演[yan]绎[yi]。新[xin]车[che]搭[da]载[zai]“环[huan]宇[yu]之[zhi]光[guang]”超[chao]级[ji]符[fu]号[hao]、集[ji]成[cheng]式[shi]矩[ju]阵[zhen]大[da]灯[deng]、箭[jian]翎[ling]贯[guan]穿[chuan]尾[wei]灯[deng]等[deng]设[she]计[ji]元[yuan]素[su],以[yi]荣[rong]威[wei]标[biao]旗[qi]舰[jian]系[xi]列[lie]风[feng]范[fan]智[zhi]绘[hui]未[wei]来[lai],为[wei]用[yong]户[hu]提[ti]供[gong]纯[chun]电[dian]时[shi]代[dai]的[de]全[quan]新[xin]体[ti]验[yan]。前[qian]脸[lian]主[zhu]视[shi]觉[jue]区[qu]域[yu]集[ji]中[zhong]在[zai]下[xia]部[bu]形[xing]设[she]计[ji],更[geng]加[jia]立[li]体[ti]化[hua]的[de]处[chu]理[li]带[dai]来[lai]更[geng]富[fu]冲[chong]击[ji]力[li]的[de]表[biao]达[da]。参[can]数[shu]化[hua]下[xia]格[ge]栅[zha]由[you]直[zhi]瀑[pu]式[shi]竖[shu]条[tiao]组[zu]成[cheng],竖[shu]条[tiao]上[shang]点[dian]缀[zhui]小[xiao]“魔[mo]”块[kuai],取[qu]意[yi]代[dai]码[ma]垂[chui]直[zhi]下[xia]落[luo]的[de]感[gan]觉[jue]。整[zheng]体[ti]设[she]计[ji]有[you]效[xiao]疏[shu]导[dao]底[di]部[bu]气[qi]流[liu],与[yu]高[gao]效[xiao]气[qi]动[dong]外[wai]形[xing]配[pei]合[he],实[shi]现[xian]极[ji]致[zhi]续[xu]航[hang]里[li]程[cheng]。“环[huan]宇[yu]之[zhi]光[guang]”采[cai]用[yong]一[yi]条[tiao]完[wan]整[zheng]修[xiu]长[chang]的[de]光[guang]带[dai]贯[guan]穿[chuan]前[qian]脸[lian],灯[deng]带[dai]末[mo]端[duan]渐[jian]成[cheng]点[dian]阵[zhen],随[sui]后[hou]向[xiang]内[na]回[hui]扣[kou],勾[gou]勒[le]凝[ning]视[shi]的[de]神[shen]态[tai]。前[qian]大[da]灯[deng]将[jiang]采[cai]用[yong]分[fen]体[ti]式[shi]设[she]计[ji],下[xia]方[fang]为[wei]集[ji]成[cheng]式[shi]矩[ju]阵[zhen]大[da]灯[deng]。荣[rong]威[wei]M整[zheng]车[che]采[cai]用[yong]典[dian]型[xing]的[de]超[chao]跑[pao]比[bi]例[li],姿[zi]态[tai]低[di]趴[pa]有[you]冲[chong]力[li],柱[zhu]靠[kao]后[hou];精[jing]心[xin]设[she]计[ji]的[de]风[feng]窗[chuang]与[yu]车[che]轮[lun]位[wei]置[zhi]关[guan]系[xi]使[shi]整[zheng]车[che]重[zhong]心[xin]十[shi]分[fen]靠[kao]后[hou],营[ying]造[zao]出[chu]后[hou]驱[qu]性[xing]能[nen]观[guan]感[gan]。腰[yao]线[xian]流[liu]畅[chang]贯[guan]通[tong],两[liang]侧[ce]轮[lun]包[bao]做[zuo]了[liao]双[shuang]拱[gong]设[she]计[ji]。同[tong]时[shi],新[xin]车[che]在[zai]整[zheng]条[tiao]腰[yao]线[xian]起[qi]伏[fu]处[chu]不[bu]断[duan]进[jin]行[xing]曲[qu]率[lv]调[diao]整[zheng],使[shi]腰[yao]线[xian]两[liang]侧[ce]的[de]曲[qu]面[mian]达[da]到[dao]表[biao]面[mian]温[wen]润[run]、内[na]含[han]劲[jing]力[li]的[de]视[shi]觉[jue]感[gan]受[shou]。尾[wei]部[bu]秉[bing]持[chi]高[gao]度[du]集[ji]成[cheng]的[de]设[she]计[ji]手[shou]法[fa],一[yi]条[tiao]贯[guan]穿[chuan]式[shi]灯[deng]带[dai]横[heng]贯[guan]尾[wei]部[bu],拉[la]伸[shen]视[shi]觉[jue]宽[kuan]度[du]的[de]同[tong]时[shi],构[gou]建[jian]了[liao]尾[wei]部[bu]的[de]超[chao]级[ji]符[fu]号[hao],与[yu]前[qian]脸[lian]“环[huan]宇[yu]之[zhi]光[guang]”相[xiang]呼[hu]应[ying]。细[xi]看[kan]尾[wei]灯[deng]内[na]部[bu]采[cai]用[yong]箭[jian]翎[ling]主[zhu]题[ti],具[ju]有[you]指[zhi]向[xiang]性[xing]的[de]设[she]计[ji],将[jiang]视[shi]觉[jue]焦[jiao]点[dian]引[yin]向[xiang]中[zhong]央[yang]区[qu]域[yu],为[wei]整[zheng]车[che]颜[yan]值[zhi]加[jia]分[fen]。此[ci]外[wai],尾[wei]灯[deng]下[xia]方[fang]极[ji]细[xi]的[de]镀[du]铬[ge]饰[shi]条[tiao],提[ti]高[gao]了[liao]尾[wei]部[bu]的[de]整[zheng]体[ti]质[zhi]感[gan]。全[quan]文[wen]总[zong]结[jie]:在[zai]这[zhe]次[ci]的[de]活[huo]动[dong]中[zhong],我[wo]有[you]幸[xing]见[jian]到[dao]了[liao]M的[de]实[shi]车[che],并[bing]且[qie]通[tong]过[guo]与[yu]设[she]计[ji]师[shi]的[de]沟[gou]通[tong],得[de]知[zhi]目[mu]前[qian]除[chu]了[liao]车[che]身[shen]上[shang]的[de]一[yi]些[xie]发[fa]光[guang]板[ban]和[he]外[wai]后[hou]视[shi]镜[jing]外[wai],未[wei]来[lai]量[liang]产[chan]版[ban]的[de]整[zheng]体[ti]造[zao]型[xing]几[ji]乎[hu]不[bu]会[hui]有[you]太[tai]大[da]改[gai]动[dong]。而[er]这[zhe]次[ci]新[xin]车[che]的[de]主[zhu]打[da]色[se]官[guan]方[fang]称[chen]为[wei]“瓦[wa]纳[na]卡[ka]”,其[qi]灵[ling]感[gan]源[yuan]于[yu]瓦[wa]纳[na]卡[ka]湖[hu]冰[bing]川[chuan]层[ceng]中[zhong]的[de]灰[hui]度[du]色[se],极[ji]致[zhi]而[er]又[you]纯[chun]净[jing],而[er]这[zhe]个[ge]颜[yan]色[se]在[zai]实[shi]车[che]上[shang]的[de]效[xiao]果[guo]表[biao]现[xian]非[fei]常[chang]出[chu]色[se],这[zhe]也[ye]让[rang]我[wo]更[geng]加[jia]期[qi]待[dai]未[wei]来[lai]的[de]最[zui]终[zhong]量[liang]产[chan]版[ban]车[che]型[xing],而[er]这[zhe]款[kuan]新[xin]车[che]的[de]信[xin]息[xi],将[jiang]会[hui]在[zai]月[yue]日[ri]的[de]荣[rong]威[wei]品[pin]牌[pai]之[zhi]夜[ye]上[shang]发[fa]布[bu]。

原标题:

开启双标战略/集智设计首亮相 荣威R标及MARVEL-R设计解析

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