\ 26个月销量超28万辆 缤越是如何满足市场的?
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26个月销量超28万辆 缤越是如何满足市场的?

简介:

26个月销量超28万辆 缤越是如何满足市场的?

中国汽车新闻网月日讯 全年累计销售万辆,连续第年蝉联中国品牌乘用车销量冠军,年对于吉利汽车来讲纵使艰难,但从结果上看,却也真正展现......26个月销量超28万辆 缤越是如何满足市场的?

正文:

中[zhong]国[guo]汽[qi]车[che]新[xin]闻[wen]网[wang]月[yue]日[ri]讯[xun] 全[quan]年[nian]累[lei]计[ji]销[xiao]售[shou]万[wan]辆[liang],连[lian]续[xu]第[di]年[nian]蝉[chan]联[lian]中[zhong]国[guo]品[pin]牌[pai]乘[cheng]用[yong]车[che]销[xiao]量[liang]冠[guan]军[jun],年[nian]对[dui]于[yu]吉[ji]利[li]汽[qi]车[che]来[lai]讲[jiang]纵[zong]使[shi]艰[jian]难[nan],但[dan]从[cong]结[jie]果[guo]上[shang]看[kan],却[que]也[ye]真[zhen]正[zheng]展[zhan]现[xian]了[liao]其[qi]作[zuo]为[wei]自[zi]主[zhu]一[yi]哥[ge]dqo的[de]实[shi]力[li]与[yu]底[di]气[qi]。而[er]从[cong]具[ju]体[ti]数[shu]据[ju]中[zhong]可[ke]以[yi]看[kan]到[dao],SUV板[ban]块[kuai]仍[reng]然[ran]发[fa]挥[hui]着[zhou]的[de]非[fei]常[chang]重[zhong]要[yao]的[de]作[zuo]用[yong]。其[qi]中[zhong],博[bo]越[yue]家[jia]族[zu]交[jiao]出[chu]了[liao]年[nian]销[xiao]超[chao]过[guo]万[wan]辆[liang]的[de]成[cheng]绩[ji]单[dan],上[shang]市[shi]至[zhi]今[jin]累[lei]计[ji]销[xiao]量[liang]突[tu]破[po]万[wan]辆[liang]的[de]表[biao]现[xian],更[geng]是[shi]证[zheng]明[ming]了[liao]自[zi]己[ji]在[zai]中[zhong]国[guo]品[pin]牌[pai]SUV市[shi]场[chang]的[de]江[jiang]湖[hu]地[di]位[wei]。除[chu]此[ci]之[zhi]外[wai],定[ding]位[wei]中[zhong]国[guo]钢[gang]炮[pao]dqo的[de]缤[bin]越[yue]也[ye]贡[gong]献[xian]出[chu]万[wan]辆[liang]的[de]销[xiao]量[liang]。虽[sui]然[ran]尚[shang]不[bu]及[ji]大[da]哥[ge]dqo博[bo]越[yue]那[na]般[ban]耀[yao]眼[yan],但[dan]不[bu]论[lun]是[shi]站[zhan]在[zai]车[che]市[shi]大[da]环[huan]境[jing],还[huai]是[shi]细[xi]分[fen]市[shi]场[chang]发[fa]展[zhan]情[qing]况[kuang]的[de]角[jiao]度[du]上[shang]看[kan],缤[bin]越[yue]在[zai]过[guo]去[qu]上[shang]市[shi]个[ge]月[yue]以[yi]来[lai]的[de]表[biao]现[xian]依[yi]旧[jiu]可[ke]圈[quan]可[ke]点[dian]。缤[bin]越[yue]于[yu]年[nian]月[yue]上[shang]市[shi],当[dang]时[shi]的[de]车[che]市[shi]正[zheng]笼[long]罩[zhao]在[zai]的[de]一[yi]片[pian]寒[han]潮[chao]dqo之[zhi]下[xia]。即[ji]便[bian]如[ru]此[ci],缤[bin]越[yue]上[shang]市[shi]首[shou]月[yue]便[bian]销[xiao]量[liang]破[po]万[wan],个[ge]半[ban]月[yue]的[de]时[shi]间[jian]累[lei]计[ji]销[xiao]量[liang]就[jiu]超[chao]过[guo]万[wan]辆[liang],是[shi]最[zui]快[kuai]销[xiao]量[liang]破[po]万[wan]的[de]小[xiao]型[xing]SUV车[che]型[xing]。如[ru]今[jin],随[sui]着[zhou]中[zhong]国[guo]年[nian]轻[qing]消[xiao]费[fei]者[zhe]的[de]成[cheng]长[chang],小[xiao]型[xing]SUV市[shi]场[chang]异[yi]军[jun]突[tu]起[qi],竞[jing]争[zheng]愈[yu]加[jia]激[ji]烈[lie],除[chu]了[liao]缤[bin]智[zhi]、CH-R、探[tan]影[ying]等[deng]实[shi]力[li]派[pai]合[he]资[zi]选[xuan]手[shou]外[wai],CSPLUS、传[chuan]祺[qi]GS、领[ling]克[ke]等[deng]备[bei]受[shou]看[kan]好[hao]自[zi]主[zhu]新[xin]品[pin]也[ye]不[bu]断[duan]涌[yong]入[ru]。特[te]别[bie]是[shi]进[jin]入[ru]年[nian]后[hou],突[tu]如[ru]其[qi]来[lai]的[de]疫[yi]情[qing]导[dao]致[zhi]整[zheng]个[ge]车[che]市[shi]销[xiao]量[liang]进[jin]一[yi]步[bu]失[shi]速[su],缤[bin]越[yue]却[que]仍[reng]以[yi]月[yue]销[xiao]过[guo]万[wan]的[de]表[biao]现[xian],保[bao]持[chi]稳[wen]步[bu]向[xiang]上[shang]的[de]态[tai]势[shi],截[jie]止[zhi]年[nian]月[yue],累[lei]计[ji]销[xiao]量[liang]已[yi]经[jing]达[da]到[dao]万[wan]辆[liang]。而[er]之[zhi]所[suo]以[yi]能[nen]在[zai]乱[luan]世[shi]dqo中[zhong]脱[tuo]颖[ying]而[er]出[chu],离[li]不[bu]开[kai]其[qi]精[jing]准[zhun]的[de]人[ren]群[qun]定[ding]位[wei]和[he]越[yue]级[ji]的[de]产[chan]品[pin]实[shi]力[li]。以[yi]满[man]足[zu]年[nian]轻[qing]人[ren]消[xiao]费[fei]升[sheng]级[ji]需[xu]求[qiu]为[wei]目[mu]标[biao]事[shi]实[shi]上[shang],消[xiao]费[fei]升[sheng]级[ji]是[shi]目[mu]前[qian]所[suo]有[you]车[che]企[qi]都[du]面[mian]临[lin]的[de]一[yi]个[ge]问[wen]题[ti],这[zhe]其[qi]中[zhong]又[you]包[bao]括[kuo]了[liao]消[xiao]费[fei]人[ren]群[qun]升[sheng]级[ji]和[he]消[xiao]费[fei]理[li]念[nian]升[sheng]级[ji]。消[xiao]费[fei]人[ren]群[qun]升[sheng]级[ji]很[hen]好[hao]理[li]解[jie],说[shuo]白[bai]了[liao]就[jiu]是[shi]消[xiao]费[fei]人[ren]群[qun]的[de]年[nian]轻[qing]化[hua],现[xian]在[zai]的[de]汽[qi]车[che]市[shi]场[chang]主[zhu]力[li]消[xiao]费[fei]人[ren]群[qun]已[yi]经[jing]升[sheng]级[ji]后[hou]、后[hou]甚[shen]至[zhi]是[shi]后[hou]。这[zhe]群[qun]人[ren]在[zai]选[xuan]车[che]时[shi]有[you]许[xu]多[duo]共[gong]性[xing],比[bi]如[ru]喜[xi]欢[huan]高[gao]颜[yan]值[zhi]、喜[xi]欢[huan]潮[chao]流[liu]与[yu]个[ge]性[xing],而[er]作[zuo]为[wei]吉[ji]利[li]品[pin]牌[pai]全[quan]面[mian]推[tui]进[jin]年[nian]轻[qing]化[hua]战[zhan]略[lue]的[de]先[xian]锋[feng]车[che]型[xing],这[zhe]些[xie]恰[qia]恰[qia]与[yu]缤[bin]越[yue]的[de]定[ding]位[wei]十[shi]分[fen]贴[tie]合[he]。消[xiao]费[fei]理[li]念[nian]升[sheng]级[ji]主[zhu]要[yao]体[ti]现[xian]在[zai]人[ren]们[men]对[dui]于[yu]汽[qi]车[che]价[jia]值[zhi]有[you]了[liao]重[zhong]新[xin]的[de]定[ding]义[yi],汽[qi]车[che]不[bu]再[zai]只[zhi]是[shi]单[dan]纯[chun]的[de]出[chu]行[xing]工[gong]具[ju],更[geng]像[xiang]是[shi]伙[huo]伴[ban]。人[ren]们[men]会[hui]向[xiang]汽[qi]车[che]提[ti]出[chu]更[geng]多[duo]的[de]诉[su]求[qiu],或[huo]许[xu]原[yuan]来[lai]只[zhi]需[xu]皮[pi]实[shi]耐[nai]造[zao],如[ru]今[jin]还[huai]要[yao]开[kai]起[qi]来[lai]够[gou]爽[shuang],用[yong]起[qi]来[lai]够[gou]贴[tie]心[xin]。其[qi]实[shi]从[cong]这[zhe]个[ge]层[ceng]面[mian]来[lai]讲[jiang],受[shou]限[xian]于[yu]成[cheng]本[ben],小[xiao]型[xing]SUV往[wang]往[wang]很[hen]难[nan]做[zuo]到[dao]面[mian]面[mian]俱[ju]到[dao]。不[bu]过[guo]除[chu]了[liao]高[gao]颜[yan]值[zhi],缤[bin]越[yue]身[shen]上[shang]还[huai]有[you]着[zhou]诸[zhu]多[duo]标[biao]签[qian]。它[ta]是[shi]吉[ji]利[li]历[li]时[shi]年[nian]打[da]造[zao]的[de]国[guo]际[ji]领[ling]先[xian]BMA模[mo]块[kuai]化[hua]架[jia]构[gou]的[de]首[shou]款[kuan]SUV,在[zai]技[ji]术[shu]和[he]品[pin]质[zhi]具[ju]备[bei]天[tian]生[sheng]好[hao]底[di]子[zi]dqo。与[yu]此[ci]同[tong]时[shi],从[cong]小[xiao]型[xing]SUV市[shi]场[chang]排[pai]名[ming]来[lai]看[kan],缤[bin]越[yue]也[ye]长[chang]期[qi]跻[ji]身[shen]销[xiao]量[liang]榜[bang]前[qian]三[san],不[bu]仅[jin]给[gei]缤[bin]智[zhi]、XR-V等[deng]合[he]资[zi]车[che]型[xing]带[dai]来[lai]了[liao]巨[ju]大[da]的[de]压[ya]力[li],更[geng]再[zai]次[ci]证[zheng]明[ming]了[liao]想[xiang]要[yao]在[zai]小[xiao]型[xing]SUV市[shi]场[chang]站[zhan]稳[wen]脚[jiao]跟[gen],极[ji]致[zhi]的[de]产[chan]品[pin]力[li]无[wu]疑[yi]是[shi]致[zhi]胜[sheng]的[de]关[guan]键[jian]。很[hen]显[xian]然[ran],如[ru]今[jin]的[de]小[xiao]型[xing]SUV市[shi]场[chang]的[de]竞[jing]争[zheng]也[ye]将[jiang]迈[mai]入[ru]全[quan]新[xin]的[de]阶[jie]段[duan],缤[bin]越[yue]从[cong]推[tui]出[chu]之[zhi]日[ri]起[qi],目[mu]标[biao]就[jiu]是[shi]通[tong]过[guo]自[zi]身[shen]的[de]高[gao]价[jia]值[zhi],不[bu]断[duan]地[di]满[man]足[zu]新[xin]时[shi]代[dai]年[nian]轻[qing]消[xiao]费[fei]者[zhe]所[suo]需[xu],让[rang]他[ta]们[men]人[ren]生[sheng]中[zhong]的[de]第[di]一[yi]辆[liang]车[che],不[bu]必[bi]再[zai]因[yin]为[wei]预[yu]算[suan]等[deng]客[ke]观[guan]原[yuan]因[yin]而[er]妥[tuo]协[xie]。用[yong]实[shi]力[li]定[ding]义[yi]小[xiao]型[xing]SUV价[jia]值[zhi]新[xin]标[biao]准[zhun]当[dang]然[ran],成[cheng]功[gong]从[cong]来[lai]不[bu]是[shi]偶[ou]然[ran]的[de]。很[hen]多[duo]人[ren]都[du]羡[xian]慕[mu]吉[ji]利[li]现[xian]在[zai]的[de]成[cheng]功[gong],实[shi]现[xian]了[liao]自[zi]己[ji]的[de]梦[meng]想[xiang],可[ke]细[xi]细[xi]想[xiang]来[lai]便[bian]不[bu]难[nan]发[fa]现[xian],吉[ji]利[li]每[mei]款[kuan]产[chan]品[pin]的[de]重[zhong]点[dian]都[du]放[fang]在[zai]了[liao]目[mu]标[biao]消[xiao]费[fei]群[qun]体[ti]最[zui]关[guan]心[xin]的[de]地[di]方[fang]。那[na]么[me]在[zai]相[xiang]通[tong]的[de]研[yan]发[fa]理[li]念[nian]之[zhi]下[xia],缤[bin]越[yue]又[you]有[you]哪[na]些[xie]过[guo]人[ren]之[zhi]处[chu]呢[ne]?首[shou]先[xian]颜[yan]值[zhi]就[jiu]无[wu]需[xu]多[duo]言[yan],qo时[shi]光[guang]竞[jing]速[su]美[mei]学[xue]qo设[she]计[ji]理[li]念[nian]让[rang]它[ta]浑[hun]身[shen]散[san]发[fa]着[zhou]一[yi]股[gu]子[zi]属[shu]于[yu]青[qing]春[chun]的[de]劲[jing]儿[er],任[ren]谁[shui]看[kan]了[liao]都[du]难[nan]掩[yan]对[dui]它[ta]的[de]喜[xi]爱[ai]。然[ran]而[er],如[ru]果[guo]说[shuo]能[nen]把[ba]这[zhe]股[gu]劲[jing]儿[er]彻[che]底[di]点[dian]燃[ran]的[de],还[huai]要[yao]属[shu]缤[bin]越[yue]的[de]钢[gang]炮[pao]级[ji]性[xing]能[nen]。得[de]益[yi]于[yu]BMA模[mo]块[kuai]化[hua]架[jia]构[gou],缤[bin]越[yue]在[zai]三[san]大[da]件[jian]品[pin]质[zhi]、操[cao]控[kong]性[xing]能[nen]等[deng]方[fang]面[mian]都[du]做[zuo]到[dao]了[liao]同[tong]级[ji]最[zui]优[you]水[shui]准[zhun],与[yu]沃[wo]尔[er]沃[wo]联[lian]合[he]打[da]造[zao]的[de]G-Powe T(TD)涡[wo]轮[lun]增[zeng]压[ya]发[fa]动[dong]机[ji]对[dui]于[yu]缤[bin]越[yue]而[er]言[yan]更[geng]可[ke]谓[wei]如[ru]虎[hu]添[tian]翼[yi]dqo。与[yu]发[fa]动[dong]机[ji]匹[pi]配[pei]的[de]是[shi]同[tong]样[yang]严[yan]格[ge]按[an]照[zhao]沃[wo]尔[er]沃[wo]标[biao]准[zhun]开[kai]发[fa]的[de]DCT 湿[shi]式[shi]双[shuang]离[li]合[he]变[bian]速[su]箱[xiang],同[tong]级[ji]最[zui]高[gao]%的[de]传[chuan]动[dong]效[xiao]率[lv],能[nen]够[gou]在[zai]秒[miao]内[na]完[wan]成[cheng]换[huan]挡[dang],带[dai]来[lai]秒[miao]的[de]零[ling]百[bai]加[jia]速[su]表[biao]现[xian],让[rang]极[ji]致[zhi]的[de]运[yun]动[dong]乐[le]趣[qu]成[cheng]为[wei]年[nian]轻[qing]人[ren]的[de]标[biao]配[pei]。缤[bin]越[yue]的[de]底[di]盘[pan]也[ye]非[fei]常[chang]紧[jin]凑[cu],减[jian]振[zhen]器[qi]对[dui]路[lu]面[mian]起[qi]伏[fu]的[de]吸[xi]收[shou]过[guo]滤[lv]速[su]度[du]很[hen]快[kuai],加[jia]上[shang]富[fu]有[you]韧[ren]性[xing]的[de]悬[xuan]架[jia]调[diao]校[xiao],是[shi]整[zheng]个[ge]底[di]盘[pan]有[you]着[zhou]扎[zha]实[shi]的[de]功[gong]底[di]。同[tong]时[shi]它[ta]还[huai]配[pei]有[you]种[zhong]驾[jia]驶[shi]模[mo]式[shi]及[ji]EPS电[dian]动[dong]助[zhu]力[li]转[zhuan]向[xiang]系[xi]统[tong],为[wei]缤[bin]越[yue]的[de]操[cao]控[kong]表[biao]现[xian]带[dai]来[lai]了[liao]很[hen]大[da]的[de]惊[jing]喜[xi],再[zai]加[jia]上[shang]米[mi]的[de]跑[pao]车[che]级[ji]百[bai]公[gong]里[li]制[zhi]动[dong]性[xing]能[nen],显[xian]然[ran]缤[bin]越[yue]身[shen]上[shang]的[de]运[yun]动[dong]基[ji]因[yin]无[wu]时[shi]无[wu]刻[ke]不[bu]在[zai]挑[tao]逗[dou]着[zhou]驾[jia]驶[shi]者[zhe]的[de]驾[jia]驶[shi]欲[yu]望[wang]。在[zai]配[pei]置[zhi]方[fang]面[mian],缤[bin]越[yue]除[chu]了[liao]喜[xi]闻[wen]乐[le]见[jian]的[de]全[quan]景[jing]天[tian]窗[chuang]、无[wu]钥[yue]匙[chi]进[jin]入[ru]/一[yi]键[jian]启[qi]动[dong]、倒[dao]车[che]影[ying]像[xiang]等[deng]之[zhi]外[wai],高[gao]配[pei]车[che]型[xing]还[huai]配[pei]有[you]载[zai]了[liao]度[du]全[quan]景[jing]影[ying]像[xiang]、电[dian]动[dong]后[hou]备[bei]厢[xiang]、内[na]置[zhi]行[xing]车[che]记[ji]录[lu]仪[yi]等[deng]一[yi]系[xi]列[lie]同[tong]级[ji]车[che]型[xing]鲜[xian]有[you]的[de]人[ren]性[xing]化[hua]配[pei]置[zhi],中[zhong]控[kong]屏[ping]幕[mu]搭[da]载[zai]的[de]GKUI吉[ji]客[ke]智[zhi]能[nen]生[sheng]态[tai]系[xi]统[tong]在[zai]智[zhi]能[nen]程[cheng]度[du]和[he]实[shi]用[yong]功[gong]能[nen]上[shang]都[du]非[fei]常[chang]出[chu]色[se],让[rang]人[ren]车[che]之[zhi]间[jian]的[de]互[hu]联[lian]更[geng]加[jia]简[jian]单[dan]而[er]流[liu]畅[chang]。此[ci]外[wai],包[bao]括[kuo] ICC 智[zhi]能[nen]领[ling]航[hang]、APA 全[quan]自[zi]动[dong]智[zhi]能[nen]泊[bo]车[che]、AEB-P 城[cheng]市[shi]预[yu]碰[peng]撞[zhuang]安[an]全[quan]、SLIF 速[su]度[du]限[xian]制[zhi]提[ti]醒[xing]等[deng]在[zai]内[na]的[de]L级[ji]智[zhi]能[nen]辅[fu]助[zhu]驾[jia]驶[shi]功[gong]能[nen],同[tong]样[yang]为[wei]缤[bin]越[yue]的[de]智[zhi]商[shang]dqo增[zeng]色[se]不[bu]少[shao],同[tong]时[shi]也[ye]能[nen]让[rang]用[yong]户[hu]在[zai]面[mian]对[dui]国[guo]内[na]城[cheng]市[shi]的[de]复[fu]杂[za]路[lu]况[kuang]时[shi]更[geng]为[wei]轻[qing]松[song]自[zi]如[ru],减[jian]少[shao]了[liao]许[xu]多[duo]不[bu]必[bi]要[yao]的[de]麻[ma]烦[fan]事[shi]儿[er]。不[bu]得[de]不[bu]说[shuo],从[cong]配[pei]置[zhi]和[he]品[pin]质[zhi]层[ceng]面[mian]来[lai]看[kan],缤[bin]越[yue]已[yi]经[jing]完[wan]全[quan]超[chao]出[chu]了[liao]一[yi]辆[liang]万[wan]级[ji]车[che]型[xing]的[de]表[biao]现[xian],重[zhong]新[xin]定[ding]义[yi]小[xiao]型[xing] SUV细[xi]分[fen]市[shi]场[chang]的[de]价[jia]值[zhi]新[xin]标[biao]准[zhun]。写[xie]在[zai]最[zui]后[hou]:自[zi]主[zhu]品[pin]牌[pai]这[zhe]几[ji]年[nian]的[de]迅[xun]速[su]崛[jue]起[qi]不[bu]容[rong]忽[hu]视[shi],这[zhe]点[dian]在[zai]缤[bin]越[yue]身[shen]上[shang]也[ye]得[de]到[dao]了[liao]很[hen]好[hao]地[di]体[ti]现[xian],尤[you]其[qi]是[shi]其[qi]在[zai]外[wai]观[guan]设[she]计[ji]、动[dong]力[li]总[zong]成[cheng]、智[zhi]能[nen]体[ti]验[yan]上[shang]的[de]优[you]势[shi],让[rang]年[nian]轻[qing]消[xiao]费[fei]者[zhe]几[ji]乎[hu]找[zhao]不[bu]到[dao]拒[ju]绝[jue]它[ta]的[de]理[li]由[you]。更[geng]重[zhong]要[yao]的[de]是[shi],凭[ping]借[jie]这[zhe]强[qiang]大[da]的[de]综[zong]合[he]产[chan]品[pin]力[li],缤[bin]越[yue]抢[qiang]走[zou]了[liao]很[hen]多[duo]合[he]资[zi]品[pin]牌[pai]的[de]市[shi]场[chang]份[fen]额[e],从[cong]某[mou]种[zhong]程[cheng]度[du]上[shang]加[jia]速[su]了[liao]整[zheng]个[ge]细[xi]分[fen]市[shi]场[chang]的[de]优[you]胜[sheng]略[lue]汰[tai],迫[po]使[shi]其[qi]它[ta]车[che]型[xing]必[bi]须[xu]做[zuo]出[chu]改[gai]变[bian]才[cai]能[nen]生[sheng]存[cun],进[jin]而[er]带[dai]动[dong]了[liao]整[zheng]个[ge]细[xi]分[fen]市[shi]场[chang]产[chan]品[pin]标[biao]准[zhun]的[de]进[jin]一[yi]步[bu]提[ti]升[sheng]。如[ru]此[ci]看[kan]来[lai],今[jin]年[nian]小[xiao]型[xing]SUV市[shi]场[chang]的[de]竞[jing]争[zheng]无[wu]疑[yi]将[jiang]更[geng]加[jia]激[ji]烈[lie],站[zhan]在[zai]近[jin]万[wan]用[yong]户[hu]基[ji]盘[pan]上[shang],缤[bin]越[yue]也[ye]将[jiang]与[yu]对[dui]手[shou]们[men]展[zhan]开[kai]新[xin]一[yi]轮[lun]的[de]较[jiao]量[liang],我[wo]们[men]相[xiang]信[xin],能[nen]够[gou]做[zuo]到[dao]与[yu]年[nian]轻[qing]人[ren]同[tong]频[pin]共[gong]振[zhen]的[de]缤[bin]越[yue],一[yi]定[ding]能[nen]够[gou]交[jiao]出[chu]更[geng]为[wei]优[you]异[yi]的[de]成[cheng]绩[ji]。

原标题:

26个月销量超28万辆 缤越是如何满足市场的?

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