\ 需求旺盛/境内血拚新景象 双节消费力爆发大公报记者 倪梦璟 孔雯琼 上海报道
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需求旺盛/境内血拚新景象 双节消费力爆发大公报记者 倪梦璟 孔雯琼 上海报道

简介:

需求旺盛/境内血拚新景象 双节消费力爆发大公报记者 倪梦璟 孔雯琼 上海报道

  图:中国奢侈品市场现抢购潮,各大商场几乎每家奢侈品店都在大排长龙/孔雯琼摄  今年中秋加国庆双节加持,内地消费市场强势复甦,......需求旺盛/境内血拚新景象 双节消费力爆发大公报记者 倪梦璟 孔雯琼 上海报道

正文:

  图[tu]:中[zhong]国[guo]奢[she]侈[chi]品[pin]市[shi]场[chang]现[xian]抢[qiang]购[gou]潮[chao],各[ge]大[da]商[shang]场[chang]几[ji]乎[hu]每[mei]家[jia]奢[she]侈[chi]品[pin]店[dian]都[du]在[zai]大[da]排[pai]长[chang]龙[long]/孔[kong]雯[wen]琼[qiong]摄[she]  今[jin]年[nian]中[zhong]秋[qiu]加[jia]国[guo]庆[qing]双[shuang]节[jie]加[jia]持[chi],内[na]地[di]消[xiao]费[fei]市[shi]场[chang]强[qiang]势[shi]复[fu]甦[_],其[qi]中[zhong],奢[she]侈[chi]品[pin]市[shi]场[chang]更[geng]现[xian]抢[qiang]购[gou]潮[chao]。各[ge]大[da]商[shang]场[chang]几[ji]乎[hu]每[mei]家[jia]奢[she]侈[chi]品[pin]店[dian]都[du]在[zai]大[da]排[pai]长[chang]龙[long],顾[gu]客[ke]最[zui]多[duo]要[yao]等[deng]候[hou]分[fen]鐘[_]才[cai]能[nen]进[jin]店[dian],且[qie]店[dian]内[na]、个[ge]人[ren]抢[qiang]一[yi]个[ge]包[bao]。外[wai]媒[mei]报[bao]道[dao],国[guo]际[ji]奢[she]侈[chi]品[pin]牌[pai]巨[ju]头[tou]不[bu]仅[jin]视[shi]中[zhong]国[guo]为[wei]疫[yi]情[qing]期[qi]间[jian]维[wei]繫[_]生[sheng]存[cun]的[de]生[sheng]命[ming]线[xian]dqo,更[geng]把[ba]中[zhong]国[guo]作[zuo]为[wei]未[wei]来[lai]着[zhou]力[li]深[shen]耕[geng]的[de]沃[wo]土[tu]。分[fen]析[xi]预[yu]计[ji],中[zhong]国[guo]市[shi]场[chang]有[you]望[wang]补[bu]回[hui]年[nian]初[chu]的[de]亏[kui]损[sun],更[geng]可[ke]能[nen]全[quan]年[nian]出[chu]现[xian]逆[ni]势[shi]增[zeng]长[chang]。  报[bao]复[fu]性[xing]消[xiao]费[fei]来[lai]得[de]猛[meng]烈[lie],上[shang]海[hai]国[guo]金[jin]中[zhong]心[xin]商[shang]场[chang]一[yi]楼[lou]有[you]多[duo]个[ge]国[guo]际[ji]一[yi]线[xian]奢[she]侈[chi]品[pin]门[men]店[dian],在[zai]节[jie]日[ri]期[qi]间[jian],几[ji]乎[hu]所[suo]有[you]店[dian]门[men]外[wai]都[du]是[shi]消[xiao]费[fei]者[zhe]绕[rao]店[dian]半[ban]圈[quan]在[zai]排[pai]队[dui]进[jin]场[chang],特[te]别[bie]是[shi]LV、CHANEL的[de]店[dian]门[men]外[wai],人[ren]龙[long]更[geng]看[kan]不[bu]到[dao]尽[jin]头[tou]。  刚[gang]买[mai]了[liao]一[yi]个[ge]LV链[lian]条[tiao]包[bao]的[de]徐[xu]小[xiao]姐[jie]告[gao]诉[su]记[ji]者[zhe],她[ta]排[pai]队[dui]大[da]约[yue]等[deng]了[liao]分[fen]鐘[_],进[jin]去[qu]后[hou]看[kan]到[dao]锺[zhong]意[yi]的[de]包[bao],要[yao]马[ma]上[shang]拿[na]在[zai]手[shou]裏[_],因[yin]为[wei]有[you]至[zhi]个[ge]人[ren]同[tong]时[shi]伸[shen]手[shou]争[zheng]买[mai],稍[shao]迟[chi]疑[yi]就[jiu]被[bei]人[ren]家[jia]抢[qiang]走[zou]。  徐[xu]小[xiao]姐[jie]称[chen],现[xian]在[zai]内[na]地[di]到[dao]处[chu]都[du]是[shi]被[bei]疫[yi]情[qing]憋[bie]坏[huai]的[de]消[xiao]费[fei]者[zhe]dqo,大[da]家[jia]购[gou]买[mai]慾[_]十[shi]足[zu],加[jia]上[shang]一[yi]直[zhi]有[you]奢[she]侈[chi]品[pin]要[yao]涨[zhang]价[jia]的[de]传[chuan]闻[wen],因[yin]此[ci]出[chu]手[shou]都[du]毫[hao]不[bu]犹[you]豫[yu]。  出[chu]境[jing]无[wu]望[wang] 转[zhuan]战[zhan]本[ben]土[tu]消[xiao]费[fei]  实[shi]际[ji]上[shang],自[zi]疫[yi]情[qing]趋[qu]缓[huan]后[hou],内[na]地[di]奢[she]侈[chi]品[pin]市[shi]场[chang]就[jiu]持[chi]续[xu]升[sheng]温[wen]。第[di]一[yi]太[tai]平[ping]戴[dai]维[wei]斯[si]月[yue]的[de]《中[zhong]国[guo]奢[she]侈[chi]品[pin]零[ling]售[shou]》报[bao]告[gao]称[chen],全[quan]球[qiu]疫[yi]情[qing]使[shi]得[de]出[chu]国[guo]爆[bao]买[mai]dqo现[xian]象[xiang]难[nan]以[yi]出[chu]现[xian],奢[she]侈[chi]品[pin]消[xiao]费[fei]回[hui]归[gui]国[guo]内[na],同[tong]时[shi]政[zheng]府[fu]自[zi]年[nian]初[chu]以[yi]来[lai]陆[lu]续[xu]出[chu]台[tai]促[chun]消[xiao]费[fei]回[hui]流[liu]政[zheng]策[ce]、完[wan]善[shan]免[mian]税[shui]店[dian]政[zheng]策[ce],都[du]推[tui]动[dong]国[guo]内[na]消[xiao]费[fei]者[zhe]将[jiang]奢[she]侈[chi]品[pin]消[xiao]费[fei]中[zhong]心[xin]回[hui]流[liu]国[guo]内[na]。  徐[xu]小[xiao]姐[jie]称[chen],以[yi]往[wang]的[de]国[guo]庆[qing]长[chang]假[jia]会[hui]去[qu]欧[ou]洲[zhou]旅[lv]遊[_]购[gou]物[wu],但[dan]今[jin]年[nian]因[yin]为[wei]疫[yi]情[qing]不[bu]能[nen]出[chu]国[guo],就[jiu]直[zhi]接[jie]改[gai]在[zai]国[guo]内[na]血[xue]拚[pin]。除[chu]了[liao]不[bu]能[nen]去[qu]国[guo]外[wai],还[huai]有[you]很[hen]多[duo]海[hai]外[wai]代[dai]购[gou]不[bu]能[nen]回[hui]国[guo],加[jia]上[shang]奢[she]侈[chi]品[pin]价[jia]格[ge]调[diao]整[zheng],国[guo]内[na]外[wai]差[cha]价[jia]开[kai]始[shi]拉[la]近[jin],使[shi]得[de]今[jin]年[nian]很[hen]多[duo]人[ren]直[zhi]接[jie]在[zai]国[guo]内[na]购[gou]买[mai]。dqo  BCG腾[teng]讯[xun]营[ying]销[xiao]洞[dong]察[cha]发[fa]布[bu]的[de]《中[zhong]国[guo]奢[she]侈[chi]品[pin]消[xiao]费[fei]数[shu]字[zi]行[xing]为[wei]洞[dong]察[cha]报[bao]告[gao]》显[xian]示[shi],由[you]於[yu]境[jing]外[wai]消[xiao]费[fei]受[shou]挫[cuo],中[zhong]国[guo]本[ben]土[tu]线[xian]下[xia]消[xiao]费[fei]佔[_]比[bi]从[cong]%上[shang]升[sheng]至[zhi]%,而[er]纯[chun]线[xian]上[shang]购[gou]买[mai]奢[she]侈[chi]品[pin]的[de]佔[_]比[bi]从[cong]%提[ti]升[sheng]至[zhi]%。  对[dui]比[bi]境[jing]外[wai]市[shi]场[chang],波[bo]士[shi]顿[dun]谘[zi]询[xun]集[ji]团[tuan]月[yue]一[yi]份[fen]《时[shi]尚[shang]与[yu]奢[she]侈[chi]品[pin]行[xing]业[ye]:疫[yi]情[qing]后[hou]中[zhong]国[guo]市[shi]场[chang]展[zhan]望[wang]》报[bao]告[gao]表[biao]示[shi],全[quan]球[qiu]奢[she]侈[chi]品[pin]产[chan]业[ye]的[de]跌[die]幅[fu]预[yu]计[ji]在[zai]%至[zhi]%之[zhi]间[jian]。  奢[she]侈[chi]品[pin]门[men]店[dian]出[chu]现[xian]抢[qiang]购[gou]并[bing]非[fei]今[jin]年[nian]独[du]有[you],但[dan]原[yuan]因[yin]不[bu]尽[jin]相[xiang]同[tong]。  要[yao]客[ke]研[yan]究[jiu]院[yuan]院[yuan]长[chang]周[zhou]婷[ting]接[jie]受[shou]《大[da]公[gong]报[bao]》记[ji]者[zhe]採[_]访[fang]时[shi]直[zhi]言[yan]:今[jin]年[nian]的[de]排[pai]队[dui]有[you]些[xie]疫[yi]情[qing]后[hou]及[ji]时[shi]行[xing]乐[le]的[de]意[yi]味[wei],同[tong]时[shi],疫[yi]情[qing]无[wu]法[fa]境[jing]外[wai]遊[_],也[ye]成[cheng]为[wei]了[liao]境[jing]外[wai]消[xiao]费[fei]转[zhuan]境[jing]内[na]的[de]原[yuan]因[yin]之[zhi]一[yi]。dqo  值[zhi]得[de]一[yi]提[ti]的[de]是[shi],不[bu]少[shao]媒[mei]体[ti]报[bao]道[dao],不[bu]少[shao]奢[she]侈[chi]品[pin]品[pin]牌[pai]即[ji]将[jiang]涨[zhang]价[jia],也[ye]促[chun]使[shi]了[liao]不[bu]少[shao]消[xiao]费[fei]者[zhe]买[mai]涨[zhang]dqo排[pai]队[dui]。  今[jin]年[nian]月[yue],有[you]媒[mei]体[ti]报[bao]道[dao],广[guang]州[zhou]太[tai]古[gu]汇[hui]爱[ai]马[ma]仕[shi]旗[qi]舰[jian]店[dian]重[zhong]新[xin]开[kai]业[ye]当[dang]天[tian],销[xiao]售[shou]额[e]突[tu]破[po]万[wan]元[yuan]人[ren]民[min]币[bi],打[da]破[po]了[liao]爱[ai]马[ma]仕[shi]在[zai]中[zhong]国[guo]最[zui]高[gao]单[dan]店[dian]成[cheng]交[jiao]额[e]的[de]纪[ji]录[lu],这[zhe]也[ye]被[bei]认[ren]为[wei]时[shi]内[na]地[di]奢[she]侈[chi]品[pin]消[xiao]费[fei]反[fan]弹[dan]的[de]信[xin]号[hao]之[zhi]一[yi]。  消[xiao]费[fei]主[zhu]体[ti]趋[qu]年[nian]轻[qing]化[hua]  周[zhou]婷[ting]表[biao]示[shi],为[wei]了[liao]弥[mi]补[bu]在[zai]疫[yi]情[qing]期[qi]间[jian]带[dai]来[lai]的[de]损[sun]失[shi],涨[zhang]价[jia]弥[mi]补[bu]dqo策[ce]略[lue]成[cheng]为[wei]奢[she]侈[chi]品[pin]涨[zhang]价[jia]的[de]主[zhu]要[yao]原[yuan]因[yin],更[geng]多[duo]消[xiao]费[fei]者[zhe]也[ye]愿[yuan]意[yi]买[mai]单[dan],其[qi]实[shi]可[ke]以[yi]说[shuo],这[zhe]是[shi]疫[yi]情[qing]后[hou]消[xiao]费[fei]升[sheng]级[ji]的[de]一[yi]种[zhong]表[biao]现[xian]。dqo她[ta]解[jie]释[shi],一[yi]般[ban]奢[she]侈[chi]品[pin]涨[zhang]价[jia]主[zhu]要[yao]为[wei]新[xin]品[pin]和[he]畅[chang]销[xiao]款[kuan],这[zhe]些[xie]针[zhen]对[dui]的[de]是[shi]高[gao]端[duan]消[xiao]费[fei]客[ke]户[hu],他[ta]们[men]不[bu]在[zai]意[yi]价[jia]格[ge];而[er]近[jin]期[qi]奢[she]侈[chi]品[pin]也[ye]通[tong]过[guo]折[zhe]扣[kou],吸[xi]引[yin]了[liao]更[geng]多[duo]大[da]众[zhong]消[xiao]费[fei]者[zhe]。  展[zhan]望[wang]未[wei]来[lai],有[you]分[fen]析[xi]称[chen],对[dui]於[yu]国[guo]际[ji]奢[she]侈[chi]品[pin]牌[pai]来[lai]说[shuo],中[zhong]国[guo]已[yi]不[bu]再[zai]是[shi]一[yi]个[ge]供[gong]其[qi]倾[qing]销[xiao]库[ku]存[cun],或[huo]者[zhe]可[ke]以[yi]慢[man]条[tiao]斯[si]理[li]开[kai]新[xin]店[dian],以[yi]期[qi]待[dai]丰[feng]收[shou]的[de]市[shi]场[chang]。  中[zhong]国[guo]市[shi]场[chang]的[de]消[xiao]费[fei]主[zhu]体[ti]正[zheng]变[bian]得[de]越[yue]来[lai]越[yue]年[nian]轻[qing]、越[yue]来[lai]越[yue]本[ben]土[tu]化[hua]。未[wei]来[lai],奢[she]侈[chi]品[pin]牌[pai]在[zai]中[zhong]国[guo]能[nen]否[fu]取[qu]得[de]成[cheng]功[gong]将[jiang]与[yu]其[qi]能[nen]否[fu]战[zhan]略[lue]性[xing]使[shi]用[yong]抖[dou]音[yin]、哔[bi]哩[li]哔[bi]哩[li]、淘[tao]宝[bao]直[zhi]播[bo]等[deng]本[ben]地[di]平[ping]台[tai]密[mi]切[qie]相[xiang]关[guan]。

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需求旺盛/境内血拚新景象 双节消费力爆发大公报记者 倪梦璟 孔雯琼 上海报道

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