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用数字律动演绎国潮设计 全新狮标及荣威RX5 PLUS设计解析

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用数字律动演绎国潮设计 全新狮标及荣威RX5 PLUS设计解析易车原创近年来,众多的中国品牌如李宁、华为等纷纷走上国际舞台,向世界展示东方美学、中国风格。伴随中国力量崛起,“国潮”已然成为年轻一代群体中最前沿的时尚潮流文化......用数字律动演绎国潮设计 全新狮标及荣威RX5 PLUS设计解析

正文:

易[yi]车[che]原[yuan]创[chuang]近[jin]年[nian]来[lai],众[zhong]多[duo]的[de]中[zhong]国[guo]品[pin]牌[pai]如[ru]李[li]宁[ning]、华[hua]为[wei]等[deng]纷[fen]纷[fen]走[zou]上[shang]国[guo]际[ji]舞[wu]台[tai],向[xiang]世[shi]界[jie]展[zhan]示[shi]东[dong]方[fang]美[mei]学[xue]、中[zhong]国[guo]风[feng]格[ge]。伴[ban]随[sui]中[zhong]国[guo]力[li]量[liang]崛[jue]起[qi],“国[guo]潮[chao]”已[yi]然[ran]成[cheng]为[wei]年[nian]轻[qing]一[yi]代[dai]群[qun]体[ti]中[zhong]最[zui]前[qian]沿[yan]的[de]时[shi]尚[shang]潮[chao]流[liu]文[wen]化[hua]。作[zuo]为[wei]本[ben]土[tu]汽[qi]车[che]制[zhi]造[zao]的[de]老[lao]牌[pai]国[guo]货[huo]品[pin]牌[pai],上[shang]汽[qi]荣[rong]威[wei]以[yi]“国[guo]潮[chao]”为[wei]抓[zhua]手[shou],呼[hu]应[ying]互[hu]联[lian]网[wang]时[shi]代[dai]的[de]品[pin]牌[pai]设[she]计[ji]变[bian]革[ge],不[bu]及[ji]对[dui]荣[rong]威[wei]狮[shi]标[biao]进[jin]行[xing]了[liao]焕[huan]新[xin]升[sheng]级[ji],还[huai]推[tui]出[chu]了[liao]首[shou]款[kuan]年[nian]轻[qing]化[hua]战[zhan]略[lue]车[che]型[xing]。从[cong]年[nian]成[cheng]立[li]至[zhi]今[jin],荣[rong]威[wei]品[pin]牌[pai]已[yi]经[jing]历[li]了[liao]年[nian]的[de]洗[xi]炼[lian]沉[chen]淀[dian],而[er]为[wei]了[liao]呼[hu]应[ying]当[dang]下[xia]互[hu]联[lian]网[wang]时[shi]代[dai]的[de]品[pin]牌[pai]设[she]计[ji]变[bian]革[ge],荣[rong]威[wei]对[dui]原[yuan]有[you]的[de]狮[shi]标[biao]进[jin]行[xing]了[liao]焕[huan]新[xin]升[sheng]级[ji],这[zhe]也[ye]预[yu]示[shi]着[zhou]上[shang]汽[qi]荣[rong]威[wei]的[de]品[pin]牌[pai]战[zhan]略[lue]将[jiang]开[kai]始[shi]全[quan]面[mian]转[zhuan]型[xing]。在[zai]全[quan]面[mian]计[ji]算[suan]设[she]计[ji]的[de]助[zhu]力[li]下[xia],新[xin]狮[shi]标[biao]优[you]化[hua]了[liao]原[yuan]来[lai]的[de]主[zhu]体[ti]设[she]计[ji],采[cai]用[yong]了[liao]更[geng]年[nian]轻[qing]化[hua]的[de]设[she]计[ji]元[yuan]素[su],形[xing]状[zhuang]更[geng]扁[bian]平[ping]、更[geng]透[tou]明[ming]、更[geng]简[jian]单[dan]、更[geng]具[ju]现[xian]代[dai]科[ke]技[ji]感[gan],给[gei]人[ren]一[yi]种[zhong]更[geng]个[ge]性[xing]、更[geng]简[jian]洁[jie]、更[geng]昂[ang]扬[yang]向[xiang]上[shang]的[de]视[shi]觉[jue]观[guan]感[gan],顺[shun]应[ying]了[liao]移[yi]动[dong]互[hu]联[lian]网[wang]时[shi]代[dai]品[pin]牌[pai]设[she]计[ji]的[de]发[fa]展[zhan]趋[qu]势[shi]。相[xiang]比[bi]较[jiao]之[zhi]下[xia],新[xin]对[dui]盾[dun]形[xing]轮[lun]廓[kuo]进[jin]行[xing]细[xi]致[zhi]优[you]化[hua],增[zeng]加[jia]了[liao]整[zheng]体[ti]的[de]稳[wen]定[ding]感[gan];边[bian]框[kuang]采[cai]用[yong]细[xi]化[hua]方[fang]式[shi]处[chu]理[li],整[zheng]体[ti]看[kan]上[shang]去[qu]更[geng]具[ju]现[xian]代[dai]感[gan]与[yu]精[jing]致[zhi]感[gan];内[na]部[bu]双[shuang]狮[shi]护[hu]华[hua]表[biao]、花[hua]体[ti]字[zi]母[mu]等[deng]图[tu]案[an]进[jin]行[xing]简[jian]化[hua]设[she]计[ji];并[bing]将[jiang]内[na]部[bu]图[tu]案[an]整[zheng]体[ti]放[fang]大[da],整[zheng]体[ti]标[biao]识[shi]设[she]计[ji]更[geng]加[jia]醒[xing]目[mu]化[hua]。而[er]除[chu]此[ci]之[zhi]外[wai],上[shang]汽[qi]荣[rong]威[wei]还[huai]将[jiang]实[shi]行[xing]双[shuang]标[biao]战[zhan]略[lue],并[bing]推[tui]出[chu]全[quan]新[xin]的[de]标[biao]。未[wei]来[lai],标[biao]将[jiang]面[mian]向[xiang]荣[rong]威[wei]旗[qi]下[xia]中[zhong]高[gao]端[duan]新[xin]能[nen]源[yuan]系[xi]列[lie]车[che]型[xing],并[bing]在[zai]月[yue]日[ri]的[de]“荣[rong]威[wei]之[zhi]夜[ye]”上[shang]正[zheng]式[shi]推[tui]出[chu]。应[ying]用[yong]在[zai]车[che]上[shang]全[quan]新[xin]狮[shi]标[biao]将[jiang]使[shi]用[yong]星[xing]云[yun]紫[zi]配[pei]色[se],内[na]部[bu]图[tu]案[an]采[cai]用[yong]了[liao]立[li]体[ti]电[dian]镀[du]工[gong]艺[yi],整[zheng]体[ti]更[geng]具[ju]品[pin]质[zhi]感[gan],进[jin]一[yi]步[bu]提[ti]升[sheng]了[liao]价[jia]值[zhi]感[gan];底[di]纹[wen]采[cai]用[yong]倾[qing]斜[xie]的[de]激[ji]光[guang]纹[wen]理[li],十[shi]字[zi]格[ge]在[zai]不[bu]同[tong]受[shou]光[guang]面[mian]呈[cheng]现[xian]的[de]光[guang]泽[ze]效[xiao]果[guo]各[ge]不[bu]相[xiang]同[tong]。而[er]字[zi]母[mu]化[hua]的[de]尾[wei]标[biao]也[ye]将[jiang]采[cai]用[yong]全[quan]新[xin]的[de]样[yang]式[shi],整[zheng]体[ti]表[biao]现[xian]更[geng]加[jia]的[de]现[xian]代[dai]化[hua]。荣[rong]威[wei]是[shi]上[shang]汽[qi]三[san]大[da]前[qian]瞻[zhan]设[she]计[ji]实[shi]验[yan]室[shi](设[she]计[ji]战[zhan]略[lue]研[yan]究[jiu]实[shi]验[yan]室[shi]、计[ji]算[suan]设[she]计[ji]实[shi]验[yan]室[shi]、可[ke]视[shi]化[hua]设[she]计[ji]实[shi]验[yan]室[shi])的[de]首[shou]个[ge]量[liang]产[chan]成[cheng]果[guo];全[quan]新[xin]数[shu]字[zi]律[lv]动[dong]设[she]计[ji]语[yu]言[yan]的[de]首[shou]次[ci]量[liang]产[chan]演[yan]绎[yi];不[bu]仅[jin]如[ru]此[ci],它[ta]还[huai]是[shi]荣[rong]威[wei]全[quan]面[mian]年[nian]轻[qing]化[hua]战[zhan]略[lue]的[de]第[di]一[yi]款[kuan]车[che]型[xing],更[geng]是[shi]荣[rong]威[wei]狮[shi]标[biao]首[shou]次[ci]亮[liang]相[xiang]搭[da]载[zai]的[de]重[zhong]磅[bang]车[che]型[xing]。所[suo]以[yi]说[shuo]这[zhe]款[kuan]全[quan]新[xin]车[che]型[xing]将[jiang]预[yu]示[shi]着[zhou]荣[rong]威[wei]品[pin]牌[pai]未[wei]来[lai]的[de]发[fa]展[zhan]方[fang]向[xiang]与[yu]设[she]计[ji]风[feng]格[ge]。荣[rong]威[wei]将[jiang]会[hui]推[tui]出[chu]两[liang]种[zhong]外[wai]观[guan]风[feng]格[ge],分[fen]别[bie]为[wei]新[xin]锐[rui]版[ban]与[yu]精[jing]英[ying]版[ban]。新[xin]锐[rui]版[ban]会[hui]将[jiang]车[che]身[shen]上[shang]的[de]银[yin]色[se]饰[shi]条[tiao]改[gai]用[yong]黑[hei]色[se]来[lai]呈[cheng]现[xian],从[cong]而[er]营[ying]造[zao]出[chu]更[geng]强[qiang]烈[lie]的[de]运[yun]动[dong]气[qi]息[xi]。并[bing]采[cai]用[yong]细[xi]长[chang]的[de]荧[ying]黄[huang]色[se]饰[shi]条[tiao]进[jin]行[xing]点[dian]缀[zhui],荣[rong]威[wei]认[ren]为[wei]这[zhe]是[shi]目[mu]前[qian]潮[chao]流[liu]时[shi]尚[shang]界[jie]较[jiao]为[wei]流[liu]行[xing]的[de]一[yi]种[zhong]警[jing]示[shi]色[se],有[you]着[zhou]很[hen]强[qiang]的[de]视[shi]觉[jue]冲[chong]击[ji]力[li]。从[cong]荣[rong]威[wei]到[dao]再[zai]到[dao]M,可[ke]以[yi]看[kan]到[dao]车[che]辆[liang]的[de]前[qian]脸[lian]比[bi]例[li]一[yi]直[zhi]在[zai]发[fa]生[sheng]改[gai]变[bian]。而[er]这[zhe]次[ci]新[xin]车[che]通[tong]过[guo]比[bi]例[li]的[de]进[jin]一[yi]步[bu]增[zeng]大[da]与[yu]荣[rong]麟[lin]纹[wen]的[de]设[she]计[ji],让[rang]整[zheng]个[ge]格[ge]栅[zha]成[cheng]为[wei]前[qian]脸[lian]设[she]计[ji]绝[jue]对[dui]的[de]主[zhu]角[jiao],视[shi]觉[jue]主[zhu]次[ci]分[fen]明[ming]。在[zai]延[yan]续[xu]展[zhan]翼[yi]格[ge]栅[zha]家[jia]族[zu]特[te]征[zheng]的[de]基[ji]础[chu]上[shang],带[dai]来[lai]肆[si]意[yi]张[zhang]扬[yang]的[de]视[shi]觉[jue]观[guan]感[gan]。同[tong]时[shi],新[xin]车[che]通[tong]过[guo]一[yi]条[tiao]横[heng]贯[guan]的[de]饰[shi]条[tiao]将[jiang]两[liang]侧[ce]的[de]大[da]灯[deng]连[lian]成[cheng]一[yi]体[ti],视[shi]觉[jue]上[shang]给[gei]人[ren]更[geng]宽[kuan]的[de]感[gan]受[shou]。荣[rong]麟[lin]纹[wen]理[li]可[ke]以[yi]说[shuo]是[shi]对[dui]数[shu]字[zi]律[lv]动[dong]设[she]计[ji]的[de]最[zui]好[hao]诠[quan]释[shi],其[qi]首[shou]次[ci]出[chu]现[xian]是[shi]在[zai]M概[gai]念[nian]车[che]上[shang],而[er]这[zhe]次[ci]更[geng]是[shi]运[yun]用[yong]到[dao]了[liao]量[liang]产[chan]车[che]型[xing]上[shang]。荣[rong]麟[lin]纹[wen]由[you]设[she]计[ji]师[shi]借[jie]助[zhu]高[gao]性[xing]能[nen]计[ji]算[suan]机[ji]对[dui]格[ge]栅[zha]内[na]部[bu]元[yuan]素[su]进[jin]行[xing]近[jin]百[bai]次[ci]迭[die]代[dai]优[you]化[hua]而[er]成[cheng],实[shi]现[xian]律[lv]动[dong]效[xiao]果[guo]的[de]极[ji]大[da]优[you]化[hua],更[geng]加[jia]有[you]韵[yun]律[lv]感[gan]和[he]震[zhen]撼[han]力[li]。多[duo]刃[ren]式[shi]引[yin]擎[qing]盖[gai]的[de]形[xing]面[mian]设[she]计[ji]变[bian]化[hua]丰[feng]富[fu]、特[te]征[zheng]犀[xi]利[li],让[rang]整[zheng]车[che]充[chong]满[man]力[li]量[liang]感[gan]。豪[hao]华[hua]中[zhong]轴[zhou]线[xian]大[da]气[qi]、稳[wen]重[zhong]不[bu]失[shi]优[you]雅[ya]。此[ci]外[wai],整[zheng]个[ge]车[che]头[tou]采[cai]用[yong]更[geng]立[li]体[ti]的[de]设[she]计[ji],强[qiang]调[diao]锋[feng]锐[rui]的[de]层[ceng]次[ci]和[he]机[ji]械[xie]力[li]量[liang]感[gan]。黄[huang]金[jin]分[fen]割[ge]的[de]整[zheng]车[che]比[bi]例[li]布[bu]局[ju],继[ji]承[cheng]了[liao]荣[rong]威[wei]品[pin]牌[pai]的[de]家[jia]族[zu]比[bi]例[li]特[te]征[zheng];一[yi]气[qi]呵[he]成[cheng]的[de]裙[qun]线[xian],与[yu]车[che]头[tou]车[che]尾[wei]的[de]特[te]征[zheng]相[xiang]呼[hu]应[ying],修[xiu]长[chang]的[de]车[che]窗[chuang]比[bi]例[li]拉[la]长[chang]视[shi]觉[jue]长[chang]度[du],展[zhan]现[xian]整[zheng]车[che]的[de]优[you]雅[ya]自[zi]信[xin]。新[xin]车[che]采[cai]用[yong]舒[shu]展[zhan]外[wai]放[fang]的[de]车[che]尾[wei]设[she]计[ji],这[zhe]是[shi]在[zai]现[xian]款[kuan]车[che]型[xing]的[de]设[she]计[ji]基[ji]础[chu]上[shang],再[zai]次[ci]演[yan]化[hua]成[cheng]更[geng]外[wai]放[fang]的[de]形[xing]面[mian]设[she]计[ji],整[zheng]体[ti]层[ceng]次[ci]感[gan]得[de]到[dao]提[ti]升[sheng],力[li]图[tu]打[da]造[zao]新[xin]更[geng]具[ju]立[li]体[ti]的[de]视[shi]觉[jue]观[guan]感[gan]。荣[rong]威[wei]采[cai]用[yong]高[gao]能[nen]矩[ju]阵[zhen]大[da]灯[deng],饰[shi]条[tiao]由[you]中[zhong]央[yang]延[yan]伸[shen]穿[chuan]插[cha]入[ru]左[zuo]右[you]灯[deng]组[zu],营[ying]造[zao]出[chu]犀[xi]利[li]、宽[kuan]体[ti]的[de]视[shi]觉[jue]感[gan]受[shou];位[wei]置[zhi]灯[deng]则[ze]形[xing]面[mian]上[shang]采[cai]用[yong]了[liao]多[duo]维[wei]度[du]立[li]体[ti]穿[chuan]插[cha]式[shi]的[de]设[she]计[ji],勾[gou]勒[le]出[chu]内[na]部[bu]的[de]空[kong]间[jian]纵[zong]深[shen]感[gan],并[bing]以[yi]分[fen]段[duan]式[shi]设[she]计[ji]带[dai]来[lai]能[nen]量[liang]矩[ju]阵[zhen]般[ban]的[de]释[shi]放[fang],精[jing]致[zhi]而[er]动[dong]感[gan]。量[liang]子[zi]巡[xun]回[hui]尾[wei]灯[deng]主[zhu]体[ti]造[zao]型[xing]以[yi]能[nen]量[liang]块[kuai]高[gao]速[su]巡[xun]航[hang]为[wei]灵[ling]感[gan],末[mo]端[duan]以[yi]渐[jian]进[jin]箭[jian]头[tou]元[yuan]素[su]收[shou]尾[wei],勾[gou]勒[le]出[chu]车[che]尾[wei]的[de]点[dian]睛[jing]之[zhi]笔[bi]。新[xin]车[che]将[jiang]会[hui]推[tui]出[chu]六[liu]款[kuan]车[che]身[shen]颜[yan]色[se],而[er]根[gen]据[ju]荣[rong]威[wei]官[guan]方[fang]的[de]透[tou]露[lu],除[chu]了[liao]荣[rong]麟[lin]灰[hui]配[pei]色[se]拥[yong]有[you]新[xin]锐[rui]版[ban]车[che]型[xing]外[wai],月[yue]白[bai]与[yu]墨[mo]黑[hei]这[zhe]两[liang]款[kuan]配[pei]色[se]也[ye]将[jiang]会[hui]有[you]新[xin]锐[rui]版[ban]外[wai]观[guan];而[er]其[qi]余[yu]则[ze]只[zhi]有[you]精[jing]英[ying]版[ban]外[wai]观[guan]。内[na]饰[shi]设[she]计[ji]以[yi]“赋[fu]空[kong]间[jian]以[yi]情[qing]感[gan],赋[fu]智[zhi]能[nen]以[yi]情[qing]商[shang]”的[de]品[pin]牌[pai]设[she]计[ji]哲[zhe]学[xue]为[wei]基[ji]调[diao],将[jiang]东[dong]方[fang]线[xian]性[xing]美[mei]学[xue]和[he]集[ji]成[cheng]思[si]想[xiang]相[xiang]结[jie]合[he],从[cong]视[shi]觉[jue]、触[chu]觉[jue]多[duo]感[gan]出[chu]发[fa],营[ying]造[zao]多[duo]感[gan]联[lian]动[dong]的[de]沉[chen]浸[jin]式[shi]体[ti]验[yan],展[zhan]现[xian]对[dui]未[wei]来[lai]汽[qi]车[che]和[he]情[qing]感[gan]化[hua]智[zhi]能[nen]座[zuo]舱[cang]的[de]理[li]解[jie],满[man]足[zu]用[yong]户[hu]对[dui]高[gao]情[qing]感[gan]化[hua]、高[gao]智[zhi]能[nen]空[kong]间[jian]的[de]需[xu]求[qiu]。新[xin]车[che]将[jiang]会[hui]提[ti]供[gong]两[liang]种[zhong]内[na]饰[shi]风[feng]格[ge]选[xuan]择[ze],新[xin]锐[rui]版[ban]车[che]型[xing]将[jiang]对[dui]应[ying]星[xing]际[ji]空[kong]间[jian],精[jing]英[ying]版[ban]则[ze]是[shi]对[dui]应[ying]宇[yu]宙[zhou]能[nen]量[liang]。两[liang]款[kuan]内[na]饰[shi]最[zui]大[da]的[de]区[qu]别[bie]在[zai]于[yu]缝[feng]线[xian]的[de]颜[yan]色[se]和[he]座[zuo]椅[yi],宇[yu]宙[zhou]能[nen]量[liang]的[de]座[zuo]椅[yi]为[wei]全[quan]黑[hei]配[pei]色[se],而[er]星[xing]际[ji]空[kong]间[jian]的[de]座[zuo]椅[yi]则[ze]会[hui]在[zai]头[tou]枕[zhen]与[yu]肩[jian]托[tuo]处[chu]采[cai]用[yong]带[dai]有[you]纹[wen]理[li]的[de]灰[hui]色[se]皮[pi]质[zhi]包[bao]裹[guo]。英[ying]寸[cun]纤[xian]薄[bo]悬[xuan]浮[fu]曲[qu]面[mian]中[zhong]控[kong]大[da]屏[ping]整[zheng]体[ti]设[she]计[ji]纤[xian]薄[bo],其[qi]整[zheng]体[ti]造[zao]型[xing]与[yu]荣[rong]威[wei]M较[jiao]为[wei]类[lei]似[si],同[tong]样[yang]采[cai]用[yong]全[quan]贴[tie]合[he]式[shi]玻[bo]璃[li]面[mian]板[ban],现[xian]代[dai]感[gan]、科[ke]技[ji]感[gan]、品[pin]质[zhi]感[gan]十[shi]足[zu]。车[che]机[ji]系[xi]统[tong]将[jiang]采[cai]用[yong]全[quan]新[xin]互[hu]联[lian]网[wang]汽[qi]车[che]智[zhi]能[nen]系[xi]统[tong],带[dai]来[lai]更[geng]智[zhi]能[nen]便[bian]捷[jie]的[de]出[chu]行[xing]服[fu]务[wu]体[ti]验[yan]。全[quan]文[wen]总[zong]结[jie]:目[mu]前[qian],荣[rong]威[wei]的[de]实[shi]车[che]我[wo]已[yi]经[jing]进[jin]行[xing]过[guo]静[jing]态[tai]体[ti]验[yan],之[zhi]后[hou]也[ye]会[hui]为[wei]大[da]家[jia]带[dai]来[lai]更[geng]为[wei]详[xiang]细[xi]的[de]实[shi]拍[pai]解[jie]析[xi],敬[jing]请[qing]关[guan]注[zhu]。此[ci]外[wai],新[xin]车[che]作[zuo]为[wei]荣[rong]威[wei]品[pin]牌[pai]年[nian]轻[qing]化[hua]战[zhan]略[lue]的[de]首[shou]款[kuan]车[che]型[xing],并[bing]不[bu]会[hui]孤[gu]单[dan]太[tai]久[jiu],荣[rong]威[wei]将[jiang]会[hui]在[zai]月[yue]日[ri]举[ju]办[ban]的[de]“荣[rong]威[wei]之[zhi]夜[ye]”发[fa]布[bu]全[quan]新[xin]的[de]荣[rong]威[wei]车[che]型[xing]和[he]更[geng]接[jie]近[jin]量[liang]产[chan]化[hua]的[de]M概[gai]念[nian]车[che],并[bing]且[qie]搭[da]载[zai]标[biao]的[de]首[shou]款[kuan]车[che]型[xing]极[ji]光[guang]号[hao]预[yu]计[ji]也[ye]将[jiang]会[hui]亮[liang]相[xiang]。

原标题:

用数字律动演绎国潮设计 全新狮标及荣威RX5 PLUS设计解析

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